Heladiv

Topics: Tea, Sri Lanka, Tea production in Sri Lanka Pages: 15 (4438 words) Published: January 22, 2013
HELADIV, A GOOSE LAYING GOLDEN EGGS FOR SRI LANKAN TEA
INDUSTRY
(Individual Assignment)

By

Ms. Kumari Samarasinghe
(2010/mba/we/82)
Semester II – Second half
January, 2012

Course:

MBA 541 - Strategic Management

Lecturers:

Dr.M. P. P. Dharmadasa
Mr.W.G. Premaratne

Postgraduate & Mid-career Development Unit
Faculty of management & Finance
University of Colombo

1

Contents
Sri Lankan Tea Industry History .................................................................................................................... 4 Contribution to the Economy ....................................................................................................................... 4 Sri Lanka Tea Production .............................................................................................................................. 5 Production process of black tea............................................................................................................ 5 Value Added Tea Exports .............................................................................................................................. 6 Value added tea production process .................................................................................................... 6 Volume of Sri Lankan Tea Exports ........................................................................................................ 6 Tea Export Market ........................................................................................................................................ 7 Opportunities and Threats for the Tea Industry ........................................................................................... 8 Branded Tea from Ceylon and Heldiv ........................................................................................................... 9 HVA Vision..................................................................................................................................................... 9 HVA Mission .................................................................................................................................................. 9 HVA Group Ethics & Principles of Engagement ............................................................................................ 9 Labour Ethics ......................................................................................................................................... 9 Staff Welfare Ethics ............................................................................................................................... 9 Wages.................................................................................................................................................... 9 Medical Benefits ................................................................................................................................. 10 Staff Meals .......................................................................................................................................... 10 Extended Family Benefits.................................................................................................................... 10 Staff Dignity ......................................................................................................................................... 10 Working Environment ......................................................................................................................... 10 Recycling of Waste .............................................................................................................................. 10 Energy Ethic......................................................................................................................................... 11 Raw Material Sourcing Principles........................................................................................................ 11...
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