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Heladiv
HELADIV, A GOOSE LAYING GOLDEN EGGS FOR SRI LANKAN TEA
INDUSTRY
(Individual Assignment)

By

Ms. Kumari Samarasinghe
(2010/mba/we/82)
Semester II – Second half
January, 2012

Course:

MBA 541 - Strategic Management

Lecturers:

Dr.M. P. P. Dharmadasa
Mr.W.G. Premaratne

Postgraduate & Mid-career Development Unit
Faculty of management & Finance
University of Colombo

1

Contents
Sri Lankan Tea Industry History .................................................................................................................... 4
Contribution to the Economy ....................................................................................................................... 4
Sri Lanka Tea Production .............................................................................................................................. 5
Production process of black tea............................................................................................................ 5
Value Added Tea Exports .............................................................................................................................. 6
Value added tea production process .................................................................................................... 6
Volume of Sri Lankan Tea Exports ........................................................................................................ 6
Tea Export Market ........................................................................................................................................ 7
Opportunities and Threats for the Tea Industry ........................................................................................... 8
Branded Tea from Ceylon and Heldiv ........................................................................................................... 9
HVA
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