1. Background research to the issue
To find the way linked to my group topic and target made us to meet many times and discuss about social issues among students and young people. It made my group to think a lot what topic for campaign would be interesting to us – while working for this, and similarly what would be interesting for other people especially for students in Middlesex University. First of all, everyone in my group pay attention on unhealthy food and ingredients which make daily food able to be fresh for long term and even dangerous. My group decided to start doing campaign “tricky food” and we all fell into research on dangerous ingredients in popular supermarkets’ food. As we published in our Wiki page “Unhealthy substitutes used in food production” had to be our campaign stage. (Wiki, ResearchS08G1). From long list of various chemicals and acids which are used in food our group made a decision to focus on Aspartame the most. Aspartame is artificial sweetener which is 200 times sweeter than sugar and commonly used in food industry. In the internet is not difficult to find many articles and discussions about it, some people claim that it is very dangerous to human’s health because of its force to cause cancer, nerve disorders, birth defects and other healthy imbalances. From the other side of view, probably from the business side, some people are ready to prove that aspartame is not so bad, the right amount of it in food is not dangerous and it is cheaper to use in food industry than sugar. However, this sweetener is widely used and found in drinks such as diet coke, energy drinks and even some juice. In the United States aspartame is regulated by FDA – Food and Drug Administration which has set the ADI (acceptable daily intake) for aspartame 50mg/kg and similarly in the European Union – by European Food Safety Authority ADI is 40mg/kg. (American Cancer Society, Learn About Cancer 2011). Well, when the national administration has set the secure quantity of this sweetener it became allowable to use it in food widely. Due to that my group decided that there are no argues with food industry and during our campaign it is hard to change sweeteners usage in nourishment and we made another decision: to change campaign topic and target substantially. Every one of us is surrounded by bright adverts and slogans to be eco-friendly, to eat healthy food, to avoid junk food, to choose food without any preservatives and so on. My group and I also decided to join in those who are providing healthy living style. We started to do another research linked to it, to search what vitamins human need to recover healthy organism after winter and which fruit and vegetables have beneficial vitamins, minerals and antioxidants. Also very important issue that UK is on the leading position in regards to obese citizens in Europe (Wiki, ResearchS08G1). Regarding to New York Times (2010, The World is Fat) in almost half of developed countries, one out of every two people is overweight or obese. In the figure is clearly visible that England was and will be second nation after United States which has overweight, till 2020 it can reach 70 per cent limit! These facts made us to take care for obese issue in United Kingdom. As a united group of different countries: two Lithuanians, Polish and two English we see our target to start informing students about this growing problem by providing healthy eating habits and healthy life style including exercises and view of it. 2. Process of campaign planning
Firstly, we had chosen to run the campaign about “tricky food” and especially aspartame but as I mentioned in the first part of report, during the research we found facts that aspartame is legal sweetener and the right amount of it is not dangerous to human’s health. With our campaign we would be having too less force and evidence in order to avoid this sweetener use in food industry. Regarding to this, we left the...
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