Healthy Beaver Case Study

Healthy Beaver is a bitter and healthy beer for the customers who prefer drinks with intense taste and those who often drink beer, but feel worried about their physical health. First, taste is one of the most important factors for a good beer. Based on the research in Oregon State University, the genotype of barley can influence beer flavor. (Herb et.al, 2017) Our beer will include a bitter barley such as the genotype DH120521. This barley provides bitter, bland, clean, hoppy, lean malty and neutral taste. This barley will be cultivated in Corvallis, Oregon. In general, a 12oz bottle of barley will contain about 1 ounce of barley. Due to the needs of a bitter and intense tase, to produce one bottle of Healthy Beaver(8.5 oz), 0.8 oz of
All ingredients: barley, hops, water and yeast are harvested in Corvallis, Oregon. This land provides ideal agriculture environment for growth and it is known as a healthy green state for advertising. Agriculture technology at Oregon State University is also helpful to enhance the efficiency of planting, so that to get more crops and reduce the cost. Healthy Beaver will be produced by using the water in Oregon, rather than the water in other state. Portland is fortunate to have two high-quality drinking water sources, the Bull Run Watershed and Columbia South Shore Well Field. Air in Oregon is high-quality, as well. Based on the America’s health rankings in 2015, the air quality in Oregon is 8th, which means the air in Oregon is crispy and clean. Imagine that the beer contains the fresh air and water in Oregon, a “healthy figure of beer” will appear. Hops and yeast was grown naturally in Oregon, too. What’s more, we find there is a compound named glutathione(GSH) in the yeast. It’s a kind of good compound for human consumption and especially beneficial for those people who want to reduce aging (lightened the skin by affecting the skin
So when we try to advertise our beer to the market, we will consider how to make an advertisement to attract the workers. Advertising by social media should be a great and important way in nowadays. Firstly, we are going to create a short video advertisement about our healthy beer. It will emphasize that the Glutathione was added to our beer for reduce liver damage and most crucial part is that we are going to use special barley which is produced by Oregon State University and will bring special & intense taste to the beer. People have opportunity to watch our advertisement video on TV or during a movie from YouTube. Second, in order to our reach our target market of workers, newspapers can be a good channel to promote our beer as well. They can see our big and brown bottle with our “healthy” slogan when they try to find recruitment Information and social news from the