Hallyu Wave and Otaku Culture in India

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Influence of South Asian cultural content on Indian media: A study of ‘Otaku’ and ‘Hallyu/ Hanryu’ wave.

Introduction

Korean wave

The Korean wave refers to the noteworthy increase in the fame of South Korean entertainment and culture starting in the 1990s, in Asia, and more recently in other parts of the world. As one put it, it represents a surge in the international prominence of Korean culture. The term was created in mid 1999 by Beijing journalists amazed at the fast growing popularity of Korean entertainment and culture in China The wave is more than a mere cultural phenomenon; it has proven to have a significant impact on the South Korean economy, as well as on the political and cultural influence of South Korea. For example, in 2011 based on international activity the Korean wave added approximately USD$3.8 billion dollars of revenue to the South Korean economy.

OTAKU
The term is a loanword from the Japanese language. In English, it is usually used to refer to an obsessive fan of anime/manga and/or Japanese culture generally, and to a lesser extent Japanese video games. It is sometimes used without the Japanese association with "geek" and "otaku" being exchangeable, indicating a person who is intelligent and obsessive about a subject, but not necessarily to the point of social ineptness. The term serves as a label similar to Trekkie or fanboy. However, use of the label can be a source of contention among some anime fans, particularly those who are aware of the negative connotations the term has in Japan. Unpleasant stereotypes about otaku prevail in worldwide fan communities, and some anime fans express concern about the effect these more extreme fans can have on the reputation of their hobby (not unlike sentiments in the comic book and science fiction fandoms). The term was popularized by William Gibson's 1996 novel Idoru, which has several references to otaku.

| The otaku, the passionate obsessive, the information age's embodiment of the connoisseur, more concerned with the accumulation of data than of objects, seems a natural crossover figure in today's interface of British and Japanese cultures. I see it in the eyes of the Portobello dealers, and in the eyes of the Japanese collectors: a perfectly calm train-spotter frenzy, murderous and sublime. Understanding otaku -hood, I think, is one of the keys to understanding the culture of the web. There is something profoundly post-national about it, extra-geographic. We are all curators, in the post-modern world, whether we want to be or not.| ”| | — Modern boys and mobile girls, April 2001 edition of The Observer| |

REVIEW OF literature
Rising up and up Indo Korean relationship- talented people are no less both in the land of Morning Calm (Republic of Korea) and the Land of Festivals and Spices (India). I received many instant calls and wishes of "Hallyu (wave) Indo-Korean Relationship" from South Korea counterpart on the eve and ahead of Prime Minister Dr. Manmohan Singh proposed visit to South Korea to attain the Seoul Nuclear Security Summit. 

Indo-Korean Relationship
India has a vibrant trade and investment relationship with South Korea. Indo-Korean partnership in science & technology, education and energy holds enormous promise. Indian Community in ROK is estimated to be about 8000. Over 1000 IT professionals/engineers have recently come to ROK and are working in various companies including large conglomerates such as Samsung and LG. There are about 500 scientists/post-doctoral research scholars in ROK working in prestigious institutions. Currently, some 50,000 Indian people are working for 380 Korean firms, a fact that reflects there has been great progress in Korea-India relations. In turn, there are about 9,000 Koreans staying in India. ( author;year)

will gain from Indo-Korea relationship? 

The Republic of Korea is a strategic partner and an important pillar of our "Look East Policy" since1973. The year 2013 will...
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