Gangnam Style

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Why Did “Gangnam Style” Became Popular?

When I went to the Z-Bar which is a pub in Spearfish, I was so surprised that everybody was dancing like a horse with Korean music. I was familiar with the music which titled “Gangnam Style” not the wacky dancing. How is it possible to listen a Korean music in U.S. somewhere? The next day, my roommate asked me to watch a music video of the “Gangnam Style” on YouTube. Surprisingly, the video has been viewed more than 530 million times on YouTube. Nowadays, the “Gangnam Style” sanction has been spread out all over the world by debuting at number one on the Gaon Chart, the national record chart of South Korea. There are so many analyses about the reason why the song set the trend. Gangnam style is a Korean song that became popular because of globalization, as well as Psy’s unique dancing and Characteristics, and the Social satire of rich Koreans’ life

First of all, globalization stimulates the “Gangnam Style” sensation all over the world. In the 21st century, each country’s culture gets influenced through cultural arts, especially music, through technology. It is easy to access other country’s culture via the internet website such as Youtube. Specifically, everybody could watch the video only by typing the song title on Youtube everywhere. South Korea’s top economic official states, “The singer of the global smash hit “Gangnam Style” as an example of the kind of creativity and international competitiveness the country needs.” I agree that the “Gangnam Style” has a ‘South Korea’s global brand’ to grab the attention of both his many international followers and his local fans.

Nevertheless, the successful fact of Psy’s song is not only unique dancing, also characteristics of his personality. William Pesek observes in his article from the Bloomberg that “the tune is catchy and his crazed horse-riding dance is a show -stopper.” He surely is right about the horse dancing it is one of the appealing facts to attract people...
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