Hyundai 2

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  • Topic: Hyundai, Chaebol, Hyundai Group
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Tameta, Princes Mel D. Prof. Alberto A. Cayco 20061140327 MG11A-Business Policy TTH 9:00-10:30

TYK 219
Case Study: Hyundai Group

I. SWOT Analysis

Strengths
1. One of the principal engines of the Korean economic miracle in the past two decades. 2. The Hyundai Group makes a wide range of products- ships, bridges, cars, cement, steel, chemicals, and oil drilling platforms, microchips, sneakers, pipes, furniture, and locomotive. 3. Chung Ju-Yung is very persistent.

4. They’re like a disciplined, para-military, single-minded, self-sufficient machine- simply amazing. 5. Good reputation.
6. Low-priced product.
7. Low-cost production.
8. Hyundai assembly line moved faster than Mitsubishi.

Weaknesses
1. Hyndai had been hard by strikes.
2. Because of strikes, it created an image of a company unwilling to change with the times. 3. Authoritarian leadership style.
4. Hyndai has even been cited as allegedly one of the most anti-labor of the large companies in Korea. 5. Top management at Hyundai isn’t fully committed to high-tech.

Opportunities
1. The development of Korean economy through the hands of the leading entrepreneurs. 2. Emphasized the economic conditions promoting its emergence, and concomitantly, the occurrence of economic development. 3. Export-oriented industry and development of heavy industries.

Threats
1. Stagnation of the ratio profits to revenue in recent years and the marginal possibility that overseas construction and shipbuilding will ever regain their former glory. 2. The concerns of Hyundai that the conglomerate had failed to take advantage of the declining competitiveness of Japanese electronics products because of the strong yen. 3. The rising competition from other...
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