Growth Strategy

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Unilever’s growth strategy

Patrick Cescau
Group Chief Executive

Richard Rivers
Head of Strategy

Safe harbour statement
This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F. These forward-looking statements speak only as of the date of this presentation.

1

Path to Growth
• Achieved a lot
brand focus global buying operating margins capital efficiency

• But failed to transform growth performance

A new business model

clear growth strategy

aligned organisation

disciplined execution

2

Market Weighted Growth
peers relative to Unilever
+3.2%

stronger market growth

+1.3% +1.0% +0.8%

Unilever
=

weaker market growth
-1.4% -2.4%

-0.2% -0.3% -0.4%

Source: Euromonitor, Unilever estimates

Exposure to D&E
Unilever and peers
Unilever HPC
42% 57%

Unilever Total Business
32% 29%

41%

Unilever Food

29% 27% 25% 24% 24% 21% 16% 12%

Source: Company reports, Unilever estimates

3

Exposure to Europe
Unilever and peers
73% 67% 62% 52% 51%

Unilever Foods Unilever Total Business
38% 39% 36% 34%

49%

Unilever HPC

25% 24% 20%

Source: Company reports, Unilever estimates

Global leadership, local strength

high

global share
low

low

high

local share

4

Deodorants
% sales
100%

Unilever

Close Competitors*

Others

75%

50%

25%

0%

UK

Mexico Brazil
Netherlands S Africa Chile Australia Argentina

USA

France Germany Italy Russia Poland Belgium Spain Canada Columbia Ukraine

Source: Euromonitor, Unilever estimates

* within 5 market share points

Global leadership, local strength

high

global share
low

low

high

local share

5

Spreads
% sales
100%

Unilever

75%

50%

25%

0%
USA Indonesia Spain Canada Portugal Greece Mexico Hungary Netherlands Germany S UK FranceTurkey Brazil Russia Africa Finland Columbia Poland SwedenCzech Belgium

Source: Euromonitor, Unilever estimates

Global leadership, local strength

high

global share
low

low

high

local share

6

Unilever vs competition

growth 2001-04 market share

exposure to D&E exposure to Europe growth potential clear prioritisation

Growth share matrix
attractiveness
big markets high growth high margin demographics trends Vitality weak / contested clear leadership low high

key battlegrounds

invest to grow

generate cash

defend and grow profitably

competitiveness
high global share high local share brands technologies innovation

7

Growth priorities

Deodorants, Skin, Hair

Growth priorities

Deodorants, Skin, Hair Savoury, Ice cream, Tea

8

Growth priorities

Deodorants, Skin, Hair Savoury, Ice cream, Tea Vitality within Foods

Growth priorities

Deodorants, Skin, Hair Savoury, Ice cream, Tea Vitality within Foods D&E: Foods, Home care

9

Growth priorities

Deodorants, Skin, Hair Savoury, Ice cream, Tea Vitality within Foods D&E: Foods, Home care Russia and China

Growth priorities
• Personal Care • Vitality • D&E

10

High growth categories
long term market growth trend our average growth...
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