Jcdecaux Growth Strategy

Topics: Value investing, Growth investing, Conclusion Pages: 54 (773 words) Published: February 20, 2013
BUSINESS
 LIFE
 CYCLE
 
JC
 DECAUX
 
Aeolus
 Group
 

Agenda
 
•  •  •  •  •  •  •  JC
 Decaux
  Context
  Strategic
 Posi;on
  Value
 Proposi;on
  Growth
 Op;ons
  Conclusion
  Inbenta
 

JC
 DECAUX
 

JCDecaux
 history
 
 
1964
 
Installed
 first
 bus
 shelter
 on
 the
 
  de
 Guillo;ere
 bridge
 
 
 
 
 
 
 
 
  The
 idea:
 to
 provide
 ci;es
 with
 high
 quality
  street
 furniture
 and
 to
 maintain
  it
 free
 of
 charge
 in
 return
 for
 the
  exclusive
 right
 to
 sell
 adver;sing
 at
  first-­‐class
 loca;ons
 
 to
 the
 clients
 
 

A
 WORLD
 LEADER
 IN
 OUTDOOR
 ADVERTISING
 
1,040,600
 adverJsing
 panels
  in
 55
 countries
 
SHANGHAI
  PARIS
 

HONG
 KONG
 

MADRID
 

LONDON
 


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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