OPENING CASE QUESTIONS
Information Systems are Central at Grocery Gateway
1. What information systems are used at Grocery Gateway to help them make decisions? Would you classify these systems as TPS, DSS, or EIS? * The web site acts as a TPS as it supports customer transactions. * Logistic Management System is a mostly a DSS with some aspects of an EIS incorporated into it as analyzing some of its data can lead to strategic decisions. 2. How do these systems support operational, managerial or strategic level decisions?TPS collect operational data that allows the organization to fulfill daily operations such as the web site which collects customer orders which in turn cause Grocery Gateway to need to make decisions about products, deliveries, etc. The logistics management system also fulfill some operational decisions as it allows for decisions around deliveries, routes, and other operational issues involved with deliveries. It also allows for decisions around become more efficient in routing and deliveries from analyzing the data and in turn can lead to strategic level decisions around deliveries and even web site strategies and changes. 3. What steps could the company take to leverage the transactional data that is collected by the information systems outlined in the case to help make managerial and strategic decisions for the company?The company can start to use different types of analysis on the data to help them make analytical and strategic decisions for the company. The types of analysis include: * Sensitivity Analysis
* What-if Analysis
* Goal Seek Analysis
These analyses can then be tied to digital dashboards for more instantaneous access to the analysis and give Grocery Gateway information on items like the market pulse, customer service and cost drivers. 4. Identify a few key metrics that Grocery Gateway marketing executives might want to monitor. Grocery Gateways customers are generally busy people with not enough time...
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