GREENoneTEC case analysis
Lund University
GREENoneTEC case
Léa Couture
Elisabeth Lussier-Arpin
Vassily Coste
Guilhem Arnaud
Work presented to:
Anna Thomasson
Ola Mattisson
BUSINESS POLICY-FEKH11
Wednesday, March 18th 2015
To be able to help GREENoneTEC management to develop the company, we need to analyze the product and company first. The company is part of the solar industry and went from a one-man business into one of the industry leaders in manufacturing flat plate solar thermal collectors for water heating. In 2003, Kioto became GREENoneTEC’s sister company by manufacturing photovoltaics modules. The plan was to exploit all opportunities of the market.
GREENoneTEC vision is that ''the sun is the most sustainable resource'' and the goal is to make it available for as much users as possible by providing solar collectors with technology standard. The plan is to stay ahead from the competition by spending the budget on research and development. Another company focus is regarding it’s large-scale industrial production. That assures a high product quality and optimizes resources, which are the main policy of the company. They maintain an exportation rate of 85% worldwide and have several different products.
The company is certified ISO 9001, it meets requirements for quality management systems. This benefits the company and proves his effectiveness by using the best methodology. They also praise environmentally friendly production; they have at heart the corporate social responsibility. For example, they use sustainable resources, less packaging and energy-efficient production. They go beyond the mandatory responsibilities to create legitimacy with their environmental policies.
Social responsibility is also important for them, they have strong health and safety policy.
Threw out the following pages, we will provide a guideline to be able to help GREENoneTEC’s management. We will be talking about different strategic concepts, tools and theories. To be
GREENoneTEC case
Léa Couture
Elisabeth Lussier-Arpin
Vassily Coste
Guilhem Arnaud
Work presented to:
Anna Thomasson
Ola Mattisson
BUSINESS POLICY-FEKH11
Wednesday, March 18th 2015
To be able to help GREENoneTEC management to develop the company, we need to analyze the product and company first. The company is part of the solar industry and went from a one-man business into one of the industry leaders in manufacturing flat plate solar thermal collectors for water heating. In 2003, Kioto became GREENoneTEC’s sister company by manufacturing photovoltaics modules. The plan was to exploit all opportunities of the market.
GREENoneTEC vision is that ''the sun is the most sustainable resource'' and the goal is to make it available for as much users as possible by providing solar collectors with technology standard. The plan is to stay ahead from the competition by spending the budget on research and development. Another company focus is regarding it’s large-scale industrial production. That assures a high product quality and optimizes resources, which are the main policy of the company. They maintain an exportation rate of 85% worldwide and have several different products.
The company is certified ISO 9001, it meets requirements for quality management systems. This benefits the company and proves his effectiveness by using the best methodology. They also praise environmentally friendly production; they have at heart the corporate social responsibility. For example, they use sustainable resources, less packaging and energy-efficient production. They go beyond the mandatory responsibilities to create legitimacy with their environmental policies.
Social responsibility is also important for them, they have strong health and safety policy.
Threw out the following pages, we will provide a guideline to be able to help GREENoneTEC’s management. We will be talking about different strategic concepts, tools and theories. To be
Bibliography: Dr.Dietmar Sternad, ‘’GREENONETEC: Fierce competition under the sun’’, Ivey publishing, Canada, 16p. GREENoneTEC, website, «http://www.greenonetec.com/en/home/home/».