Greener Pastures Case Study
Case Analysis Synopsis
|Name: Sunchita Johri |Student Number: 0807880 |
|Case # & Name: #2 – Greener Pastures |Date Submitted: October 17, 2012 |
|The three most important key facts in this case are: |
|1: With top firms such as Scotts Co. and Ortho Chemicals controlling a total of 50% of the consumer market, it will be extremely competitive for HydroCan |
|to compete with them. |
|2: Because the condition of a golf course owner is the most important characteristic in a consumer’s selection of which course to play, they tend to be |
|highly loyal to the brand. |
|3: Two of the major concerns that golf owners have are shrinking profits and ground water pollution caused by the courses. Due to this, most owners are |
|looking for a way to cut down on both water and fertilizer usage. |
|The Main Problem / Task to solve/do is: |
|The main problem was that HydroCan needed a way to decide what marketing strategy in terms of which market (commercial or consumer) they should target |
|their new product towards. HyrdoCan must also keep in mind that whatever strategy they choose has to acknowledge the benefits that StaGreen could bring to |
|each market.
|Name: Sunchita Johri |Student Number: 0807880 |
|Case # & Name: #2 – Greener Pastures |Date Submitted: October 17, 2012 |
|The three most important key facts in this case are: |
|1: With top firms such as Scotts Co. and Ortho Chemicals controlling a total of 50% of the consumer market, it will be extremely competitive for HydroCan |
|to compete with them. |
|2: Because the condition of a golf course owner is the most important characteristic in a consumer’s selection of which course to play, they tend to be |
|highly loyal to the brand. |
|3: Two of the major concerns that golf owners have are shrinking profits and ground water pollution caused by the courses. Due to this, most owners are |
|looking for a way to cut down on both water and fertilizer usage. |
|The Main Problem / Task to solve/do is: |
|The main problem was that HydroCan needed a way to decide what marketing strategy in terms of which market (commercial or consumer) they should target |
|their new product towards. HyrdoCan must also keep in mind that whatever strategy they choose has to acknowledge the benefits that StaGreen could bring to |
|each market.