Fishing in Global Waters Can Fishing in Global Waters Can be a Chilling Experience be a Chilling Experience
Fishing in Global Waters Can be a Chilling Experience
Introduction
DataClear has faced a range of problems related to the market conditions and serious competitors that were already in the market. The company had to create effective strategy and implement it as fast as possible. However, the lack of experience of some executives made a challenge to organize the work, so there were various ups and downs in managing the business and positioning it internationally. Nevertheless, the company seemed to go through all the hard times rather successfully and eventually took it market place, especially progressive in the local market.
Issues
Short term
First of all, when the issue of launching the business abroad the country, due to the Greg 's lack of international experience it was not strategically clear how it is better to do it. The potential income was attractive for the company; still, the step- by- step implementation plan was not established at the beginning. In order to reach the wanted results, it was necessary to increase brand awareness, which would positively reflect on the demand.
Considering the current market situation and the well- established competitors there, the company needed large installed base in international market as soon as possible. In order to organize the business abroad in short period of time DataClear had to implement aggressive strategy, however, that was quite risky.
Long term
The common problem of the software market where ClearCloud operated was that the companies gathered the information much quicker than were able to work with it. That caused a range of related problems because the demand should have been satisfied while the capacity was not enough.
New bigger competitors were another additional challenge because the new product had to attract the customers and persuade them to purchase it. GulfSoft, the company 's product launched abroad, was not popular at all. The product was used only by Americans. That was a sign
Introduction
DataClear has faced a range of problems related to the market conditions and serious competitors that were already in the market. The company had to create effective strategy and implement it as fast as possible. However, the lack of experience of some executives made a challenge to organize the work, so there were various ups and downs in managing the business and positioning it internationally. Nevertheless, the company seemed to go through all the hard times rather successfully and eventually took it market place, especially progressive in the local market.
Issues
Short term
First of all, when the issue of launching the business abroad the country, due to the Greg 's lack of international experience it was not strategically clear how it is better to do it. The potential income was attractive for the company; still, the step- by- step implementation plan was not established at the beginning. In order to reach the wanted results, it was necessary to increase brand awareness, which would positively reflect on the demand.
Considering the current market situation and the well- established competitors there, the company needed large installed base in international market as soon as possible. In order to organize the business abroad in short period of time DataClear had to implement aggressive strategy, however, that was quite risky.
Long term
The common problem of the software market where ClearCloud operated was that the companies gathered the information much quicker than were able to work with it. That caused a range of related problems because the demand should have been satisfied while the capacity was not enough.
New bigger competitors were another additional challenge because the new product had to attract the customers and persuade them to purchase it. GulfSoft, the company 's product launched abroad, was not popular at all. The product was used only by Americans. That was a sign