Green Marketing Plan - Nandos

Green Marketing
Plan
Mustafa Ahmed

Table of Contents
Executive Summary..............................................................................................................1
Situation Analysis.................................................................................................................2
Industry Analysis..................................................................................................................4
Customer Analysis................................................................................................................5
Competitor Analysis..............................................................................................................7
Internal Analysis....................................................................................................................8
Objectives..............................................................................................................................9
Green Marketing Strategy......................................................................................................10
References..............................................................................................................................13

Executive Summary
The purpose of this plan is to analyse the environmental efforts of the Nando’s Carnegie branch, and to develop strategies that propels them a step closer towards a more eco-friendly and sustainable future.
Nando’s was established in 1987 in Johannesburg, South Africa. It has approximately 300 stores in Australia since the brand arrived here in 1990. Nando’s has already taken action to be more environmentally responsible, with better packaging designs and partnering with organizations that are tackling the world’s social problems.
The sources of information for this marketing plan include websites, articles and the management at the Carnegie branch of Nando’s. Since some data is unavailable

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