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GREEN TEAMS

Engaging Employees in Sustainability

By Deborah Fleischer
President Green Impact

GreenBiz Reports

®

GREEN TEAMS:
Engaging Employees in Sustainability

BY DEBORAH FLEISCHER
November 2009



Helping companies go green
Sustainability Strategy Employee Engagement Program Development Communications



390 Throckmorton · Mill Valley, CA 94941 · (415) 302-2655 www.GreenImpact.com

www.GreenImpact.com



GREEN TEAMS: Engaging Employees in Sustainability

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GREEN TEAMS:
Engaging Employees in Sustainability
TABLE OF CONTENTS
Executive Summary ......................................................................................................................................................................................1
 Introduction ..................................................................................................................................................................................................2
 Making the Business Case for Green Teams .................................................................................................................................................2
 Figure 1: Business Case for Green Teams..........................................................................................................................................3
 Getting Started..............................................................................................................................................................................................4
 Four Emerging Trends...................................................................................................................................................................................4
 Figure 2: Four Emerging Green Team Trends....................................................................................................................................5
 Best Practices ................................................................................................................................................................................................5
 Start With the Visible and Tangible: Focus on Internal Operations .........................................................................................................6
 Table 1: Best Practices For Green Teams ...........................................................................................................................................6
 Intel .............................................................................................................................................................................................7
 Genentech: Green Genes .............................................................................................................................................................7
 eBay ............................................................................................................................................................................................8
 Yahoo!.........................................................................................................................................................................................8
 Table 2: Resources For Learning More...............................................................................................................................................9
 Get Senior Management Involved, But Don’t Lose the Grassroots Energy…………..………………………………………………………………..8 Engage Employees to Capture Ideas ....................................................................................................................................................10
 Communicate and Share Best Practices.................................................................................................................................................11
 Engage Employees With Their Bellies: The Low...
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