Agile Digital Media Development - Proposal for Qq-Plugin

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Agile Digital Media Development
Peter Looms Jeppe Kilberg Møller Claus Seeberg Friis Michael Kai Petersen

Submission 3 – QQ Speech

CIAM Consulting A/S Cihan Mert (s072642)

Anders T. Sørensen (s103183) Michael Kjellerup Ibrahim Tareen (s091117) (s104018)

02814 Agile Digital Media Development

CIAM Consulting A/S

11-05-2012

Table of content
Executive Summary ........................................................................................................................................... 3 A brief illustrated presentation of the proposed product ................................................................................. 4 What is the final product? ............................................................................................................................. 4 What does the prototype contain? ............................................................................................................... 5 Why is the product interesting for QQ international? .................................................................................. 5 Audience Needs ................................................................................................................................................. 5 The target group ............................................................................................................................................ 5 The value proposition .................................................................................................................................... 5 Product differentiation .................................................................................................................................. 5 Approach ........................................................................................................................................................... 6 The thinking behind the product and the prototype .................................................................................... 6 A short introduction to the development process ........................................................................................ 6 Your development plan ................................................................................................................................. 6 Your development timetable ........................................................................................................................ 7 Draft budget .................................................................................................................................................. 8 Prerequisites .................................................................................................................................................. 9 Quality Assurance .......................................................................................................................................... 9 Risk analysis ................................................................................................................................................. 10 Business case ............................................................................................................................................... 12 Benefits ............................................................................................................................................................ 12 Strategic alignment...................................................................................................................................... 12 Competition ..................................................................................................................................................... 13 Competing solutions .................................................................................................................................... 13 Appendix...
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