google inc essay

Google Inc is a technology company that builds and provides products and services that organise information and make it universally accessible and useful to the general public, and it has arguably become a need in the everyday lives of people. As something that initially started as a research project for Stanford digital library, the concept began in march 1996 by Larry page and Serge Brin. the goal was to develop the enabling technologies from a single, integrated and universal digital library. Larry Page and
Sergey Brin came up an algorithm that would be today used by google to rank the importance of pages based on your keywords, called Pagerank. This new algorithm gave google better results than any of their competitors at that time, namely Yahoo!,
Excite.com, Lycos, Netcenter, AOL.com, Go.com and MSN.com hence making google unique and favourable to the general public. The domain google.com was not officially registered until the 15th of September 1997 and formally incorporated as a company on the 4th of September 1998. Since then, google has risen to become the largest and leading brand when it comes to software based products such as search engines, online advertising platform (adword), and e.t.c. Apart from the search engine google and advertising platform, adword which both account for the majority of google’s revenue, google also own and offer enormous array of services and products to the general public and this has catapulted google from not just being a search engine but to a software and products service giants. Since the launch of Google Search, google has acquired and partnered with various companies to develop new products and services. Google have been able to offer things such as Product Listing Ads that offer product information; and
Google Now, a predictive search feature. Google also offer AdWord, an auction-based advertising program; AdSense, a program which enables websites in the Google Network to supply ads;