Google Inc.

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Company Overview

Google Inc. is an Internet/computer software company which hosts many internet based and software services and products. At its core is –the world’s top search engine. Google’s stated mission is “to organize the world’s information and make it universally accessible and useful”.

Google was founded by two PhD candidates at Stanford University –Larry Page and Sergey Brin. It was incorporated on Sept. 4, 1998 and went public on Aug. 19, 2004. The company’s head courters are in Mountain View, California.

Since its inception Google has experienced explosive growth and quickly emerged as the world’s premier search engine. The word “Google” has been listed as an English Verb (-to search the internet) in Merriam Webster and Oxford Dictionaries since 2006 - a testament to its widespread popularity. Aside from the company’s web search engine it offers a variety of other online applications meant to enhance how people acquire information and connect online. The following are some: Gmail (email), Google Buzz (Social networking), Google Docs (document collaboration), You Tube (video sharing), Google maps, Google News, and many more. For advertisers Google has Google AdWords which allows advertisers to bid on having their ads appear alongside specific Google word searches. In addition Google AdSense enables advertisers to have their ads displayed alongside relevant content on other private websites. In addition Google developed a smart phone operating system (called Android) to compete in that segment of the web-search market.

While Google has thus far won the battle of search engines -being far more popular than Yahoo and Bing, it still faces fierce competition from e-commerce sites such as Kayak (travel), Monster (Jobs), WebMD (Health), Amazon, and EBay. Consumers often turn directly to those sites in search of their services or products. Social networking sites such as Twitter and Facebook are also increasingly...
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