Google Art Project

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  • Published : September 20, 2012
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Lecturer: Aleck Lin
2012
Google Art Project
Research Essay
INFS 7002 E-Business Systems
Ricardo Valencia (U5081447)
Australian National University
Research School of Accounting and Business Information Systems

Introduction

The aim of this paper is to carefully research and understand the characteristics of a human-needs driven website, which after many hours of considering and investigating I chose to base in, the Google Art Project, mostly because it was created as a focal point for many museums around the world to showcase their most relevant pieces of art and also as a centralized search engine for those users who wanted to virtually experience physical and contextual information both reproduced in the highest quality available. (www.googleartproject.com)

What is it?
The Art Project is a collaboration between Google and 151 acclaimed art partners from across 40 countries. Using a combination of various Google technologies and expert information provided by our museum partners, we have created a unique online art experience. Users can explore a wide range of artworks at brushstroke level detail, take a virtual tour of a museum and even build their own collections to share. With a team of Googlers working across many product areas we are able to harness the best of Google to power the Art Project experience. Few people will ever be lucky enough to be able to visit every museum or see every work of art they’re interested in but now many more can enjoy over 30 000 works of art from sculpture to architecture and drawings and explore over 150 collections from 40 countries, all in one place. We’re also lucky at Google to have the technology to make this kind of project a reality.

Contents
Introduction1
What is it?1
Preface3
Site Components3
Home Page3
Collections4
Virtual Gallery View (Museum View)5
Geographic Location Search6
Artists7
Create an Artwork Collection7
SWOT Analysis8
Strengths8
Weaknesses8
Opportunities9
Threats10
Functionality and Usability10
Human Needs Driven Features11
Technology Used12
Conclusions12
References14

Preface
Web content has been identified as one of the main factors contributing to repeat visits. As content on the web includes text, pictures, graphics, layout, sound, motion and, someday, even smell, making the right web content decisions are critical to effective web design. While an understanding of marketing strategies that attract visitors to websites is beginning to emerge, how to convert web surfers to repeat visitors is a less well-understood phenomenon. Before The Google Art Project every museum had a different way to present their art pieces online, now this portal has become a source of credible online information by creating a standard to identify, present, research and access any kind of data relating to the biographies of an artist, images of their artworks or location of the art-works. By designing a unified source of information for this type of material the creators are assuring to the visitors that the information posted on the site will be as real and vivid as it gets. This initiative was created as a result of Google’s policy of allowing employees spend 20% of their productive time on projects that they considered important or innovative. Site Components

Home Page
Loyal to Google’s tradition, the interactive home page display a different random image each time someone log in, it’s a very simple and interactive project that was designed to maximize the speed and simplicity of the users navigation experience.

The ease of navigating any Google’s website is increased when we take into account that they manage every product and service they provide with the same email and password account, meaning that the users just have to log in once to enjoy and experience the variety of options available. As displayed in the print screen above the home page offers a detailed upper menu to offer the...
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