Google Apps Business Plan

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  • Topic: Google, Google services, Google Maps
  • Pages : 17 (3505 words )
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  • Published : July 22, 2010
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| | | | | | |This paper serves as a business plan prepared for Qualitynet for the introduction of Google | |Enterprise services in the State of Kuwait. | | | | | |April 21, 2010 | | |

TABLE OF CONTENTS

EXECUTIVE SUMMARY…………………………3

ORGANIZATION BACKGROUND AND VISION…………………………4

CLOUD COMPUTING AND BENEFITS…………………………4
What’s in the Cloud for the Customers…………………………5
What’s in the Cloud for Us?…………………………5

THE SERVICES AND PRODUCTS…………………………6

OUR COMPETITIVE ADVANTAGES…………………………7

SALES AND MARKETING STRATEGIES…………………………8
Marketing Strategy…………………………8
Sales Strategy…………………………10

FINANCIAL STRATEGY…………………………11
Sources of Income…………………………11 Revenues and Costs…………………………11 Income Statement – 2Yr Quarterly Plan…………………………13 Financial Forecast – 5Yr Plan…………………………14

OPERATIONS STRATEGY…………………………15
GAARP…………………………15

APPENDIX “A”…………………………17

APPENDIX “B”…………………………18

APPENDIX “C”…………………………19

BIBLIOGRAPHY…………………………20

EXECUTIVE SUMMARY

Qualitynet, the largest Internet Service Provider and a leading total solutions provider in the State-of-Kuwait, “was established in 1998 in response to a public offering by the Ministry of Communications, as part of their strategy to privatize Internet and data communication services within the State of Kuwait” (Qualitynet, 2010). Qualitynet launched their date communications infrastructure and an Internet Gateway in September 1998, to provide Internet services and private data communications services to the Kuwaiti public and corporate sector.

Based on Qualitynet’s experience in the market, broadband services have become somewhat of a commodity in the Kuwaiti market where it is getting difficult by the day to differentiate one Internet Service Provider’s (ISP) offerings from the other than from a price point of view. Churn is high; however, the bottom-line stays stagnant. Qualitynet’s vision is to become the leading total solutions provider and, while maintaining the broadband services as it’s bread-and-butter, reduce its dependency on revenue generated from providing internet services.

With the diversification vision in focus, Qualitynet seeks to establish an exclusive partnership with Google Inc. and engage in the Google Apps Authorized Reseller Program (GAARP) in order to resell Google’s Enterprise services in Kuwait. Aligning the Google brand name with Qualitynet will help solidify Qualitynet’s position in the market as an innovative organization and divorce its sole recognition as an ISP.

Google Enterprise products are designed to provide the same level of simplicity, efficiency, and security to corporate users that consumers are obliged with by Google’s search and collaboration services. By hosting its services in the Internet Cloud, Google aims to reduce the total cost of ownership of products that typically call for significant Capital Expenditure. As stated on Google’s reseller portal, in excess of One Million businesses use Google Apps, the suite of software-as-a-service for business email, information sharing and security.  Over 3,000 new businesses...
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