Topics: Google, Web search engine, PageRank Pages: 6 (2142 words) Published: March 4, 2014
Google: The Company’s Culture
Question #1 - Provide a brief (one [1] paragraph) description of the organization you chose to research. Google is one of the most widespread and recognizable websites in the world. Google is a web search engine that lets you find other sites on the Internet based on keyword searches that you type in. Google also provides specialized searches through blogs, catalogs, videos, news items and more. In addition Google provides Internet services that let you create blogs, send email, and publish web pages. Google also has available social networking tools, organization tools, and chat tools, services for mobile devices, and even Google branded merchandise. “Google was founded in 1998 by two men named Larry Page and Sergey Brin” (Google, 2014). “Originally in 1995 Larry Page and Sergey Brin collaborated at Stanford University on a search engine called” "Backrub” (Google, 2014). “The name came from the search engine's use of back-links to determine page relevance” (Google, 2014). This is a patented algorithm known as PageRank. Larry Page and Sergey Brin and left Stanford and founded Google, Inc in September of 1998 (Google, 2014). “Google gain popularity rather quickly, by the year 2000, Google was the world's largest search engine” (Google, 2014). Question #2 - Examine the culture of the selected organization. Determining a company’s organizational culture is quite difficult but an essential for success. An organizational culture is “the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions” (Schein, 2010, p. 03). “Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires” (Schein, 2010, p. 03). “A company's culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, and treatment of clients, client satisfaction and every other aspect of operations” (Schein, 2010, p. 03). “Google Inc. has received a lot of attention and acclaim for its unusual organizational culture, which is designed to encourage both loyalty and creativity” (Morrow, 2013). “Google has created many significant products through this emphasis on innovation, including the Google search engine, Google Maps and the Google Chrome Web browser” (Morrow, 2013).. “The company is now much larger than it was when the organizational culture first developed, forcing some changes to the original model” (Morrow, 2013). “Google's corporate structure is not particularly unusual other than the existence of a few unique leadership positions such as Chief Culture Officer and Chief Internet Evangelist” (Morrow, 2013). “The company is overseen by a board of directors, which passes instructions down through an executive management group” (Morrow, 2013). “This group oversees several departments such as Engineering, Products, Legal, Finance and Sales. Each of these departments is divided into smaller units. For instance, the Sales department has branches dedicated to the Americas, Asia Pacific, and Europe, the Middle East and Africa (Morrow, 2013)”. “Despite the use of a standard corporate organizational structure, Google has developed a corporate culture based on giving employees substantial leeway to develop new ideas without excessive oversight” (Morrow, 2013). “All Google employees follow a rule called the 70/20/10 rule, under which they are expected to devote 70 percent of every work day to whichever projects are assigned by management, 20 percent of each day to new projects or ideas related to their core projects, and 10 percent to any new ideas they want to pursue regardless of what they might be” (Google, 2014). “Google credits this rule with being the driving force behind many of Google's new products and services, because programmers, salespeople and even executives are given enough space to be creative” (Google,...
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