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Google

  • Course: BUS 520
Page 1 of 6
Google: The Company’s Culture
Question #1 - Provide a brief (one [1] paragraph) description of the organization you chose to research. Google is one of the most widespread and recognizable websites in the world. Google is a web search engine that lets you find other sites on the Internet based on keyword searches that you type in. Google also provides specialized searches through blogs, catalogs, videos, news items and more. In addition Google provides Internet services that let you create blogs, send email, and publish web pages. Google also has available social networking tools, organization tools, and chat tools, services for mobile devices, and even Google branded merchandise. “Google was founded in 1998 by two men named Larry Page and Sergey Brin” (Google, 2014). “Originally in 1995 Larry Page and Sergey Brin collaborated at Stanford University on a search engine called” "Backrub” (Google, 2014). “The name came from the search engine's use of back-links to determine page relevance” (Google, 2014). This is a patented algorithm known as PageRank. Larry Page and Sergey Brin and left Stanford and founded Google, Inc in September of 1998 (Google, 2014). “Google gain popularity rather quickly, by the year 2000, Google was the world's largest search engine” (Google, 2014). Question #2 - Examine the culture of the selected organization. Determining a company’s organizational culture is quite difficult but an essential for success. An organizational culture is “the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions” (Schein, 2010, p. 03). “Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires” (Schein, 2010, p. 03). “A company's culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, and treatment of clients, client...