GLOBALIZATION
ST. AUGUSTINE UNIVERSITY OF TANZAINIA
FACULTY OF SOCIAL SCIENCEs AND COMMUNICATIONS
DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING
ACADEMIC YEAR: 2013/2014
By Emmanuel Emmanuel S
BA in Public Relation and Marketing. Second year.
1.0 Introduction Globalization according to various scholars is a very wide and ever changing phenomenon for example, According to Held and McGrew, et al (1999) it is defined as “a conceived process or set of processes which embodies a transformation in the spatial organization of social relation and transactions, expressed in transcontinental or interregional flows and networks of activity, interaction and power.” Another definition can include Giddens (1991, pg. 64) who defines it as “as the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away.” So from our own perspective we can say that Globalization is the integration and connection of people, their values and goods among different countries. This can be more evident in such areas as; Economic aspects in terms of Foreign Direct Investments; Companies for example African Barrick Gold Plc, KFC, Vodacom, Airtel, Holiday Inn, Tigo and many others, Licensing; Pepsi, Coca Cola, International trade; Companies such as Apple, Microsoft, Samsung, LG, Nokia and so many others who products can be found in households worldwide and Economic Integrations; such as European Union, Transatlantic Free Trade Area. Political aspects, here we can place Intergovernmental organizations such as The United Nations and its various sub- branches such as The World Health Organization, International Labor Organization, International Criminal Court and so forth which operate freely in various nations and Perform various activities which maybe be considered in the realm of many Governments. Social Aspects, Simple examples such as foreign dressing styles, learning foreign
FACULTY OF SOCIAL SCIENCEs AND COMMUNICATIONS
DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING
ACADEMIC YEAR: 2013/2014
By Emmanuel Emmanuel S
BA in Public Relation and Marketing. Second year.
1.0 Introduction Globalization according to various scholars is a very wide and ever changing phenomenon for example, According to Held and McGrew, et al (1999) it is defined as “a conceived process or set of processes which embodies a transformation in the spatial organization of social relation and transactions, expressed in transcontinental or interregional flows and networks of activity, interaction and power.” Another definition can include Giddens (1991, pg. 64) who defines it as “as the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away.” So from our own perspective we can say that Globalization is the integration and connection of people, their values and goods among different countries. This can be more evident in such areas as; Economic aspects in terms of Foreign Direct Investments; Companies for example African Barrick Gold Plc, KFC, Vodacom, Airtel, Holiday Inn, Tigo and many others, Licensing; Pepsi, Coca Cola, International trade; Companies such as Apple, Microsoft, Samsung, LG, Nokia and so many others who products can be found in households worldwide and Economic Integrations; such as European Union, Transatlantic Free Trade Area. Political aspects, here we can place Intergovernmental organizations such as The United Nations and its various sub- branches such as The World Health Organization, International Labor Organization, International Criminal Court and so forth which operate freely in various nations and Perform various activities which maybe be considered in the realm of many Governments. Social Aspects, Simple examples such as foreign dressing styles, learning foreign
References: Held, D. et al. (1999). Global Transformation. Cambridge: Polity Press. Giddens, A. (1991). The Consequences of Modernity. Cambridge: Polity Print. Keih, G. (2008). Africa and The New Globalization. USA: Grand Valley State. Ohmoe, K. (1990). The Borderless World: Power and Strategy in the Interlinked Economy. HarperBusiness. Hirst, P. and Thompson, G. (1996). Globalization in Question: The International Economy and the Possibilities of Governance. Cambridge: Polity Press.