Globalization
Americanization of Globalization
Denzel Speights
English 1133: Freshman Composition II
November 21, 2012
American business is renowned for its domination in food, clothing, media, and technology. Various cultures and companies know that America’s marketing strategy isn’t like any one else in the world. Their business comes on a large scale to showcase everything on a worldwide media market. American companies are Globalizing societies by Americanizing them in their own image. They start small in minor foreign urban community; gradually their merchandise is used among urban centers, and finally a whole culture is using/ influenced by the product. Their methods are both convincing and sly. In reality these big cooperate American companies disguise themselves by marketing a product, but their true initiative is to influence a whole populated region. Why stop selling America in America, where you can sale across the globe. We all are familiar with the American companies of NIKE, FORD, MCDONALDS, etc. They researched, studied, and excavated foreign countries to try to appeal to there needs. They target well known figures such as political individuals, celebrities, and athletes. They use their star power to market their product. With the help of those individuals promoting their product, the more the consumer will be influence to get it. For example, The Basketball Player Lebron James popularity was to its prime after winning his first championship that NIKE gave him a world tour. It consisted of his and other Nike merchandise. In result fans were influenced to get their merchandise and even more captivating to play basketball (an American Sport).By advertising products, they advertise the American way of Life. What is the world view of America? Lazy ,Obese, Glamorous; This is only few conceptions on how we are portrayed on the world market. It can be thanks to all the American Cooperation of Fast food. Fast food is a rapid
Denzel Speights
English 1133: Freshman Composition II
November 21, 2012
American business is renowned for its domination in food, clothing, media, and technology. Various cultures and companies know that America’s marketing strategy isn’t like any one else in the world. Their business comes on a large scale to showcase everything on a worldwide media market. American companies are Globalizing societies by Americanizing them in their own image. They start small in minor foreign urban community; gradually their merchandise is used among urban centers, and finally a whole culture is using/ influenced by the product. Their methods are both convincing and sly. In reality these big cooperate American companies disguise themselves by marketing a product, but their true initiative is to influence a whole populated region. Why stop selling America in America, where you can sale across the globe. We all are familiar with the American companies of NIKE, FORD, MCDONALDS, etc. They researched, studied, and excavated foreign countries to try to appeal to there needs. They target well known figures such as political individuals, celebrities, and athletes. They use their star power to market their product. With the help of those individuals promoting their product, the more the consumer will be influence to get it. For example, The Basketball Player Lebron James popularity was to its prime after winning his first championship that NIKE gave him a world tour. It consisted of his and other Nike merchandise. In result fans were influenced to get their merchandise and even more captivating to play basketball (an American Sport).By advertising products, they advertise the American way of Life. What is the world view of America? Lazy ,Obese, Glamorous; This is only few conceptions on how we are portrayed on the world market. It can be thanks to all the American Cooperation of Fast food. Fast food is a rapid
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