The Real World of MTV Networks
MTV networks revolutionized the definition of entertainment forever by broadcasting programs aimed specifically towards teenagers. In the 1990s, the network influenced teens all over America on fashion trends, what music to listen to and anything that was considered to be trending. Since the launch of MTV on August 1, 1981 at 12:01 am, people learned that they did not have to settle with just listening to music, now they could watch music videos. The very first song that played on MTV, “Video Killed the Radio Star” can be considered as MTV’s prophecy into the future of entertainment that they would create. MTV quickly learned that the use of pop culture can help spread information on music and what was trending all over the world overnight. Without networks like MTV many artists in the music industry would not be able to reach such a wide audience. Teenagers would not be so influenced to follow in others footsteps by dressing alike, cutting or growing their hair to a certain style, and changing the way they exist if it was not for MTV. MTV doesn’t just broadcast in the United States from years of popularity MTV has grown so that audience and ratings numbers would boost: MTV is probably the most impressive global youth TV phenomenon, however. With Separate indigenous music video networks including MTV Latino, MTV Brazil, MTV Europe, MTV Mandarin, MTV Asia, MTV Japan, and MTV India, the network has the ability to reach a large proportion of the world’s youth literally overnight. (Walker, 1) The network MTV impacts day to day current events and is still a major part of today’s pop and social culture. According to A Cultural History of the United States: Pop Culture, “By 1990, MTV was seen in at least 50 million American homes.”(Kallen, 88-89). Even almost a decade after MTV was first launched, their audience in America alone stood substantial over other networks. The amount of ratings MTV was getting had to be due to their...
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