Glenda Abbas Blocks to Customer Utility Redone

Topics: Amazon Kindle, E-book, Amazon.com Pages: 2 (712 words) Published: February 27, 2012
Blocks to Customer Utility
There are six blocks to utility on the buyer utility map.
The first lever that is mentioned on the buyer utility map is customer productivity. This lever can increase the customers’ productivity by helping to do things faster, better, or in different ways. It tells how the customers’ productivity is affected by the kindle. The second ;lever mentioned on the buyer utility map is simplicity. Simplicity lever is a lever that makes life easier for the user of the Kindle. The utility buyer map explains all the ways that the user’s life is made easier. The third lever mentioned on the buyer utility map is convenience. The convenience lever is a lever is a luxury. It is a lever that lets the customer save time or money. All the conveniences of the Kindle are listed. The fourth lever mentioned on the buyer utility map is risk. The utility lever helps eliminates the risks of a Kindle. The fifth lever mentioned on the buyer utility map is fun and image. This lever explains the image of the product. The image of Kindle is explained in this lever. The sixth lever mentioned on the buyer utility map is environmental friendliness. How is Kindle environmentally friendly with their product?

Plan to remove the Blocks to Utility
Customer productivity is enabled by the customers being able to purchase the Kindle online very easily. The technology of a Kindle is that it is a electronic device that can download, store, and electronic books. You can even subscribe to newspapers, obtain audio files, and subscribe to magazines as well. Car chargers for Kindles are available online as well which makes your Kindle always ready to use even when you are on the go. The simplicity lever is utility blocks that make a Kindle easier to use. A grey screen is used to display the page of the text which makes reading easy for the reader. You push a button to turn the page back and forth. The kindle 2 can convert text to speech if you are in a car and can’t read. A...
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