George Ritzer's The Mcdonaldization Of Society

Sociologist George Ritzer is commonly known for writing about the life experiences in adults, and other people throughout the world in the ways in which he viewed them. His book, “The McDonaldization of Society”, was the our first look on the ways in which he saw the world, and the ways that we function as a whole. One particular topic became what he now focuses his attention on. McDonaldization. McDonaldization is a term Mr. Ritzer used to describe the research he studied when discovering the ways in which fast food restaurants function. He broke down this term by separating it into four different sections, efficiency, calculability, predictability, and control of humans by nonhuman technology. Ritzer reflected his work on sociologist Max Weber’s argument on rationality. Mr.Ritzer suggested that society, work, education, etc., was and is becoming more easily explained through the common use of technology. Although this was beneficial in some aspects of life during that time, it was leading to the less necessary work of people in our society.

Efficiency is quickly reaching the end of a particular task, and completing this task in the cheapest way possible. Typically, this requires a very limited amount of effort, simply taking the easy way out.
Apple services, as well as other cell phone companies around the world, have protocols when a phone is brought into a store to be serviced. World wide at each store, the solutions to the problems with devices is identical. Similarly, when you are purchasing a new device you should expect to receive the same product as every other consumer. All in all, phone companies future actions and tasks are commonly recurrent, routine and predictable. Knowing that these phone services are following a particular protocol, you can expect to receive the same service in any of the