Ritzer’s whole theory was based off Max Weber’s theory of rationalization. Rationalization is when traditional and emotional thought is replaced by efficiency and reason. Weber thought society would continue down the road of rationalization until “our society became an iron cage.” He believed eventually everyone will become uniform and technology will become too much ( Long-Crowell,
Ritzer’s whole theory was based off Max Weber’s theory of rationalization. Rationalization is when traditional and emotional thought is replaced by efficiency and reason. Weber thought society would continue down the road of rationalization until “our society became an iron cage.” He believed eventually everyone will become uniform and technology will become too much ( Long-Crowell,