According to research found on women’s issues, gender stereotypes occur when placing “opinions or roles toward either gender. Gender stereotypes are apparent everywhere in our society, especially in the media. Companies display ads and commercials to gear toward the common belief of gender stereotypes.” For example, “they portray women in house cleaning and child caring roles to sell [cleaning supplies] and baby products. They sell beer and cars to men by showing women in [revealing] outfits, or a sweating man out in the yard working hard on his lawn. These gender stereotypes are used to sell the products to the people they believe would use it most, showing them in situations they would most likely be in. The problem with using gender stereotypes occur when we find ourselves making assumptions about members of our own, or the opposite sex.” In other words, gender stereotype is what other(s) think of someone or others. We live it everyday, and we breathe it everywhere we go. Companies and organizations display messages toward the common belief of gender stereotype. For example, they often focus on certain sex to sell certain products to society. Gender stereotypes can also create and clearly be a problem in our society.
GENDER STEREOTYPE’S IN TODAY’S SOCIETY
A woman being displayed as a housewife or servant has become one of the most seen stereotypes. This is something I’ve seen throughout my childhood, and it went on until my mother could not take it anymore. “I want a wife who will take care of my physical needs. I want a wife who will keep my house clean. A wife who will pick up after my children, a wife who will pick up after me” (by Judy Brady). These were the things my father expected from my mother, the way he treated her and the way he thought of her. Women are looked upon as the people who should just clean the house and take care of the children. Many men feel their wives are their own personal servants. I as a man totally disagree...
Please join StudyMode to read the full document