Front Office Opperation

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  • Topic: Hotel, Siebel Systems, Destination hotel
  • Pages : 5 (1649 words )
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  • Published : March 25, 2013
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FRONT OFFICE OPERATION

Front office is a business term that refers to a company's departments that come in contact with clients, including the marketing, sales, and service departments. In the hotel industry, the front office welcomes guests to the accommodation section: meeting and greeting them, taking and organizing reservations, allocating check in and out of rooms, organizing porter service, issuing keys and other security arrangements, passing on messages to customers and settling the accounts. A back office is a part of most corporations where tasks dedicated to running the company itself take place. The term "back office" comes from the building layout of early companies where the front office would contain the sales and other customer-facing staff and the back office would be those manufacturing or developing the products or involved in administration but without being seen by customers. Although the operations of a back office are seldom prominent, they are a major contributor to a business. Back offices may be located somewhere other than company headquarters. Many are in areas and countries with cheaper rent and lower labor costs. Someoffice parks such as MetroTech Center provide back offices for tenants whose front offices are in more expensive neighborhoods. Back office functions can beoutsourced to consultants and contractors, including ones in other countries… Examples of back-office tasks include IT departments that keep the phones and computers running (operations architecture), accounting, and human resources. These tasks are often supported by back-office systems: secure e-commerce software that processes company information (e.g., databases). A back-office system will keep a record of the company’s sales and purchase transactions, and update the inventory as needed. Invoices, receipts, and reports can also be produced by the back-office system. In banking, the back office includes a heavyweight IT processing system that handles position keeping, clearance, and settlement. In investment firms, the back office includes the administrative functions that support the trading of securities, including record keeping, trade confirmation, trade settlement, and regulatory compliance. In sales, the back office typically plays a key role internally, providing support to the sales force for administrative duties such as legal, finance, marketing, order management, operations support, as well as customer facing roles typically positioned to include functions that support customer order fulfillment and duties involved with readying customer-support call centers.

For example Hotel operations :
When people decide that they want or might want, to stay in a hotel, they may. ● Check out the hotels, and e-mail the reservation department to ask about room rates and availability ● Telephone the hotel or switchboard and ask to speak to someone(perhaps in the reservation department) about room rates and availability, the facilities and location of the hotel and other information that will help them make the decision to book.

● Walk in off the street and approach the front desk to ask about room rates and availability (perhaps test out the friendliness and general ‘look’ of the hotel). When the guest make the decision on the exact room to book with the given number of nights, there may be some follow up correspondence to confirm the booking, give extra information (such as maps on how to get to the hotel) or make adjustments to the booking as the guest’s plans change. When the guest arrives, (s)he will go to a reception desk to register, be allocated a room & receive a room key (with information about the facilities and service of the hotel). There may be a porter to help the guest with luggage or to show the room to the guest .

During the stay, the guest will come to the reception for many reasons; to collect messages, to leave and pick keys, to know some information, to make a complaint or to get a...
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