Frauds in E Marketing

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ETHICS

WHAT IS ETHICS
The term is derived from the Greek word “ethos” which can mean custom, habit, character or disposition. At its simplest, ethics is a system of moral principles. They affect how people make decisions and lead their lives. Ethics is concerned with what is good for individuals and society and is also described as moral philosophy. Ethics is the branch of study dealing with what is the proper course of action for man. It answers the question, "What do I do?" It is the study of right and wrong in human endeavors. At a more fundamental level, it is the method by which we categorize our values and pursue them. DEFINITION:-

Ethics defines the elements essential to human well-being and proposes principles to be used as guidelines for generating an ethical culture. Ethics also refers to the specific values, standards, rules, and agreements people adopt for conducting their lives. Ethics, most broadly, is the study of human behaviour and its consequences in the light of what is ideally possible. For example, ethicists might study a society's mores or morals to determine what effect they would have on humankind if they were used as universal standards. Ethics are not merely social conventions, like table manners. Ethics define the social conditions necessary for human beings to thrive. Ethical wisdom is the product of a long history of human struggle. By trial and error societies discover how to create mutually enhancing relationships. Yet ethics also come from the reality-producing function of the mind. In addition to being propelled by events of the past, human beings are simultaneously drawn forward by their view of the possibilities of the future. When people act "as if" something can happen, they can behave so as make it a self-fulfilling prophecy. The challenge is to understand what conditions lead to human well-being, to envision an ideal ethical culture, and then derive principles that would create a good life. Why is Ethics important?

Ethics is a requirement for human life. It is our means of deciding a course of action. Without it, our actions would be random and aimless. There would be no way to work towards a goal because there would be no way to pick between a limitless numbers of goals. Even with an ethical standard, we may be unable to pursue our goals with the possibility of success. To the degree which a rational ethical standard is taken, we are able to correctly organize our goals and actions to accomplish our most important values. Any flaw in our ethics will reduce our ability to be successful in our endeavors. What are the key elements of a proper Ethics?

A proper foundation of ethics requires a standard of value to which all goals and actions can be compared to. This standard is our own lives, and the happiness which makes them livable. This is our ultimate standard of value, the goal in which an ethical man must always aim. It is arrived at by an examination of man's nature, and recognizing his peculiar needs. A system of ethics must further consist of not only emergency situations, but the day to day choices we make constantly. It must include our relations to others, and recognize their importance not only to our physical survival, but to our well-being and happiness. It must recognize that our lives are an end in themselves, and that sacrifice is not only not necessary, but destructive.

Ethics covers the following dilemmas:-

* how to live a good life
* our rights and responsibilities
* the language of right and wrong
* Moral decisions - what is good and bad?
Our concepts of ethics have been derived from religions, philosophies and cultures. They infuse debates on topics like abortion, human rights and professional conduct. Approaches to ethics:-

Philosophers nowadays tend to divide ethical theories into three areas: Meta ethics, normative ethics and applied ethics. * Meta-ethics deals with the nature of moral judgement. It looks at the origins and...
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