FranklinL BUSN635 Assignment8

Submitted to:
Dr. Chambers
Instructor
Business Plan Development
BUSN 635 – D001- Win 13

Prepared by:
Lucretia J. Franklin

April 28, 2013
Table of Contents
INTRODUCTION 1

MISSION STATEMENT 2

THE BUSINESS PLAN PHASE I 3
Description 3
Required Licenses and Permits 3
Insurance 4
Reasons 4
Potential 4
Outside Resources 6

THE BUSINESS PLAN PHASE II 7
Service 7
Benefits 7
Demands 8
Different 8

THE BUSINESS PLAN PHASE III 9
Location 9
Physical Facility 9
Office 9
Restrooms 9
Break Room 10
Warehouse 10
Truck Wash 10
Parking Lot 10
Security Cameras 10
Setbacks 11

THE BUSINESS PLAN PHASE IV 12
Marketing Analysis 12
Industry Trends 12
Customers 12
Growth 12
Pricing 13

THE BUSINESS PLAN PHASE V 14
Direct Competitors 14
Indirect Competitors 14
Weakness and Strength 14
Differentiation 15
Competitive Pay Rate 15
Competitive Benefits 15
SWOT Analysis 16

THE BUSINESS PLAN PHASE VI 17
Pricing 17
Freight Charge 17
The Bidding 18
Pricing on Competitor Pay Rate 19
Carrier on Independent Contractor 19
Startup Cost 20
Source and Use of Funds 21
Capital Equipment List 21
Weekly Pay Rate 21
Operating Budget 21
Overhead 22
Trucks Gross 22

THE BUSINESS PLAN PHASE VII 23
Advertising and Public Relations 23
Sample Ad 24

THE BUSINESS PLAN PHASE VIII 25
Management 25
Personal History of Key Participants 25
Duties and Responsibilities 26
Compensation 26
Available Rate 26
Weekly Rate 27
Hiring and Training 27

THE BUSINESS PLAN PHASE VX 29
Financial Reports 29
Cash Flow Projection 29
Startup Cost 30
Source of Funds 30
Capital Equipment List 31
Operating Budget 31
Overhead 31

FINANCIAL STATEMENT REPORTS 32
Monthly Cash Flow Projection 33
Balance Sheet 34
Five Years Plan 34
Income Statement 35

TRUCKING ALL DAY INC.
BUSINESS PLAN
Introduction
Trucking All Day Inc. provides transportation services for companies that are looking to haul their cargo. We will offer both for-hire trucking and private carriers. Most of our business will come from the private carriers. We