Foyle Food Group Mission Statement

Foyle Meats have a logo; this is part of their corporate image as well as the mission statement, which is ‘making choice easy’. This can reassure potential customer of their high quality of their products. Foyle Food Group is an active member of Business in the Community; this shows that they care for the community as they sponsor projects such as football matches and charity runs.
Winning award and have many achievements can help a company’s corporate image. In 2008 Foyle Food Group won The Fair Trade Pledge and also the International Investors in People Standard Award. The Groups employees also take part in their Christmas Toy appeal in which employees donate presents for underprivileged young people. Employees also take part in the Time
If a customer purchases a high quality product then they are more than likely going to return to the company to purchase it again and this is why it is vital for company products to be of the highest order possible.
Producing quality services can be determined by the rate of the job and the quality of the service. Some companies also have quality assurance promises to reassure the customer of the excellence of the product or service.
In addition to this, if a business’s customers can find a similar product elsewhere at a lower price and at a higher quality then they will buy that product. Businesses who offer a high quality product gain a competitive advantage over those who don’t. Product quality is usually associated with consistency. A customer who’s first buying experience was a good experience as a result of the quality product which they bought will likely return again and buy more. As a result they will be a consistent customer
Application: Foyle Food Group- The Pure Life seal is a scheme which FFG use to ensure that the beef is sourced only from Quality Assured Farms, this ensures they are producing high quality products and goods for their
Businesses who give to the local community reap in the rewards as the favour will always be returned. One main advantage of helping the community is that it builds the company’s reputation and corporate image. . Businesses who have a good reputation are rewarded by customers purchasing their products and services. Service to the community also helps the business get recognised by potential new customers who didn’t even know the business existed before their community work. Potential customers will choose to buy from a business that they know cares about the community. Businesses offering volunteer work has a major impact on the community because it shows that they are willing to forget about all the money the business is going to turnover to offer help to those who need it most, especially around Christmas time through offering to help fund events to help those less fortunate and also donating food towards a