Swot Analysis of F & N Limited

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Summary of F & N Foods Singapore

The main purpose of this project is to develop a strategic planning in order to take an organization related to the hospitality. For this project I have chosen Fraser and Neave, Limited (F&N) has been quenching the thirst of generations of consumers and is today a leading player in the food and beverage arena in Singapore and Malaysia. Committed to meeting the health and wellness needs of consumers in the region and across the world, F&N is driven by its overarching philosophy of Pure Enjoyment, Pure Goodness. F&N has built a wide and exciting portfolio of beverage and food products with a strong emphasis on healthy enjoyment. Brands under the F&N umbrella include 100PLUS isotonic drinks, F&N MAGNOLIA milk, F&N FRUIT TREE juices, F&N NUTRISOY, F&N SEASONS Asian-inspired drinks and teas, F&N ICE MOUNTAIN water and F&N aLIVE yoghurt, alongside the familiar range of F&N sparkling drinks. Many of the F&N brands are market leaders in their respective categories. In recognition of the high quality and safety standards of F&N products and their distinctive marketing, the company has been conferred many awards and accolades such as HACCP accreditation since 2003 for F&N Foods and Superbrands gold recognition. F&N’s established networks and strategic partnerships provide the company with the impetus to continually innovate and expand its portfolio of brands while strengthening its capabilities across the region.
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