“COST ANALYSIS OF ZHA CAFE”
SUBMITTED IN PARTIAL
FULFILLMENT OF THE
REQUIREMENT FOR THE
AWARD OF THE DEGREE OF
POST GRADUATE DIPLOMA IN MANAGEMENT
INSTITUTE FOR TECHNOLOGY AND MANAGEMENT,
D-14 , SIPCOT IT PARK , OMR SIRUSERI
CHENNAI – 603103
Certified Bonafide record work done by the students of I PGDM – A (2012-2014) on “Cost Analysis of ZHA Cafe” done during the month of July 2012.
I wish to express a deep sense of reverential gratitude to Prof. Lakshmi Mohan Iyer, The Director, Institute for Technology and Management, Chennai for giving me an opportunity to work on this project as a part of our Educational Curriculum.
We also extend our hearty thanks to Prof. Venkataraman, Professor-in-charge for his support, guidance and suggestions extended by him at every stage of this project.
We also thank the respondents who took time from their schedule to fill in the questionnaires.
We the students of PGDM – A (2012-2014) declare that this project given to us by Prof.Venkataraman is genuinely done by us.
We also declare that the information presented in this project have been collected by us and interpreted in this project. |SR.NO |NAME |SIGNATURE | |1 |ASHWANI SINGH | | |2 |APARNA THAKUR | | |3 |DIGVIJAY YATHAV | | |4 |MOENICA NATHANI | | |5 |SAAHINI P | | |6 |SUSHMITA DASGUPTA | | |7 |SUPREET S | | |8 |RAJKUMAR RAMANATHEN | |
Our topic revolves around fixation of maximum retail price by service providers. We have taken a cafe called 'Zha Cafe' which is a small time cafe situated in Adyar. It specializes in serving traditional South Indian snacks as well. This cafe is a concept based coffee shop which is very famous for its ambience.
The setup this coffee shop offers is one of its distinct features where each room is designed keeping a concept in mind, the first room is called a snake and ladder room, the second is the 'Pallanguzhi' room, the third being a 'Kerala boat setup', the fourth being a 'Movie Room' and so on. Owned by an independent entrepreneur Ms Arularasi, this cafe is one of the kind in Chennai. The menu card has a variety of offerings like hot and cold beverages, western snacks and a variety of South Indian snacks.
Our project aims to find out on what basis the prices of the items in the menu card are...