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Ankita Mehra Mobile: +91 9911235587 Email ID: ankita_mehra2811@yahoo.co.in; ankita2811mehra@gmail.com
Professional Experience
Evalueserve.Com Pvt. Ltd., Gurgaon
Profile: Business Analyst
Engagement: Analytics and Research Team
Role: Have worked extensively in Telecom sector for analytical assignments; providing customer insights for marketing practices
Work Period: From July’11 to Present
Project Experience
Employee Satisfaction Research for a leading telecom service provider in UK. The project involved customer segmentation, profiling and customer retention analysis basis the satisfaction and loyalty survey to help the client design their market strategies.
Brand Perception Research for the same client. The client wanted to analyze customers’ responses on various products/services offered by the company and perception about its brand image. Analytical techniques used were:
Significance Testing (test for proportions and test for means)
Correspondence Analysis
Net Promoter Score to measure customer loyalty
Competitor Analysis and defining market positioning for the telecom client. Profiling the industry growth within the region; conducting Location Attractiveness study & PESTEL Analysis for the given economy in the specific industries. Writing Reports including Company profiles, Industry profiles, tracking market trends for Competitive Landscaping and Internal Reports.
Additionally
Handling Adhoc Research Requests: Undertook various other data analysis and reporting assignments. Also, worked on ad-hoc research support on a wide variety of topics and scope of client’s interest. As I had started growing within the team, I took on additional responsibilities of assisting my project manager in effort estimation of new work, preparing utilisation trackers and collaborate with the client on new projects.
Awards and Achievements
Blue Ribbon Award winner- Challenge Cup T7, contest held by the leading European telecom firm.
Professional Experience
Evalueserve.Com Pvt. Ltd., Gurgaon
Profile: Business Analyst
Engagement: Analytics and Research Team
Role: Have worked extensively in Telecom sector for analytical assignments; providing customer insights for marketing practices
Work Period: From July’11 to Present
Project Experience
Employee Satisfaction Research for a leading telecom service provider in UK. The project involved customer segmentation, profiling and customer retention analysis basis the satisfaction and loyalty survey to help the client design their market strategies.
Brand Perception Research for the same client. The client wanted to analyze customers’ responses on various products/services offered by the company and perception about its brand image. Analytical techniques used were:
Significance Testing (test for proportions and test for means)
Correspondence Analysis
Net Promoter Score to measure customer loyalty
Competitor Analysis and defining market positioning for the telecom client. Profiling the industry growth within the region; conducting Location Attractiveness study & PESTEL Analysis for the given economy in the specific industries. Writing Reports including Company profiles, Industry profiles, tracking market trends for Competitive Landscaping and Internal Reports.
Additionally
Handling Adhoc Research Requests: Undertook various other data analysis and reporting assignments. Also, worked on ad-hoc research support on a wide variety of topics and scope of client’s interest. As I had started growing within the team, I took on additional responsibilities of assisting my project manager in effort estimation of new work, preparing utilisation trackers and collaborate with the client on new projects.
Awards and Achievements
Blue Ribbon Award winner- Challenge Cup T7, contest held by the leading European telecom firm.