Far Eastern University Institute of Law: Marketing Strategies
EXECUTIVE SUMMARY
There are four (4) key success factors which are critical to the success of a regular law school industry. These are : 1) Good reputation of the school; 2) High quality of instruction; 3) Consistently high passing percentage of graduates in the bar examinations; and 4) Consistency of graduates making it to the top 10 in the bar examinations.
Currently, Far Eastern University Institute of Law (FEU-IL) has an average of 22.14% passing percentage in the bar examinations in the last five years. Compared to leading law schools such as Ateneo de Manila University School of Law, University of the Philippines and San Beda College of Law (average passing percentage in the last five years is 89.6%, 77.37% and 84.29% respectively), Far Eastern University definitely does not belong to one of the preferred law schools in the country.
At present, FEU-IL has inadequate facilities and library collection. It does not join in Law Debating Competitions and does not even have an official FEU-IL Journal which other leading law schools would normally have.
However, FEU-IL has a dynamic and proactive Dean who has strong linkages with Law schools in the Philippines. This distinct competitive advantage can be utilized in order to make the Marketing Plan an effective and successful one for purposes of 100% enforcement.
Several marketing strategies were formulated for the FEU-IL. Some of these are as follows:
1) Product Development Strategy = This includes enhancement of the Mission / Vision Statement of the FEU-IL, improvement of the facilities and library collection, enhancement of the IL curriculum which would eliminate the Socratic Method of teaching, involvement of faculty members in the syllabi construction and curriculum development for IL, creation of the FEU-IL journal, and conducting seminars for lawyers under the Mandatory Continuing Legal Education Program (MCLE)
2) Product Positioning Strategy =
There are four (4) key success factors which are critical to the success of a regular law school industry. These are : 1) Good reputation of the school; 2) High quality of instruction; 3) Consistently high passing percentage of graduates in the bar examinations; and 4) Consistency of graduates making it to the top 10 in the bar examinations.
Currently, Far Eastern University Institute of Law (FEU-IL) has an average of 22.14% passing percentage in the bar examinations in the last five years. Compared to leading law schools such as Ateneo de Manila University School of Law, University of the Philippines and San Beda College of Law (average passing percentage in the last five years is 89.6%, 77.37% and 84.29% respectively), Far Eastern University definitely does not belong to one of the preferred law schools in the country.
At present, FEU-IL has inadequate facilities and library collection. It does not join in Law Debating Competitions and does not even have an official FEU-IL Journal which other leading law schools would normally have.
However, FEU-IL has a dynamic and proactive Dean who has strong linkages with Law schools in the Philippines. This distinct competitive advantage can be utilized in order to make the Marketing Plan an effective and successful one for purposes of 100% enforcement.
Several marketing strategies were formulated for the FEU-IL. Some of these are as follows:
1) Product Development Strategy = This includes enhancement of the Mission / Vision Statement of the FEU-IL, improvement of the facilities and library collection, enhancement of the IL curriculum which would eliminate the Socratic Method of teaching, involvement of faculty members in the syllabi construction and curriculum development for IL, creation of the FEU-IL journal, and conducting seminars for lawyers under the Mandatory Continuing Legal Education Program (MCLE)
2) Product Positioning Strategy =