October 29, 2012
One of the revolving points in the progress of early humans was the act of decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body decoration recognizes the individualization of a person and communicates aspects of his or her personal and social identity. In the 21st century, fashion as body decoration is still a universal part of a person’s everyday knowledge, with the help of Designers who continually persuade the public that their new ideas are “what‘s in”. Next season, the same designers convince individuals to give up their allegiance to ‘out-dated designs and embrace the modern visual trends of the latest collections. The same garments are successively dubbed, “reinvention of old trend”, according to the varieties of current fashionable sense. “Since at least the 18th century, fashions have been considered a product of social stratification. According to such ‘‘status’’ Models, a fashion arises because individuals of low social status copy those of perceived high status. When a trait becomes popular, however, high-status individuals quickly abandon the trait to differentiate themselves from low-status individuals. As a consequence, low-status individuals abandon the traits too, bringing the fashion cycle to an end” (Acerbi 2012) The rapid overlapping of new fashions are not restricted to changes in wardrobe, but can also be distinguished in areas of modern culture as diverse as painting, music, architecture, and entertainment. In Western society’s media-based culture of mass consumerism, fashion appears to serve reactionary purposes that both structure and affirm the identities of groups and individuals. From surfers and students to alienated middle-class youths and married working women, weekly changes in fad like styles give a sense of belonging whilst also distinguishing them from their social level.
As every person belongs to a definite culture...