Adorned In Dreams By Elizabeth Wilson

When people talk about the word “fashion,” it automatically provides a sense of popular styles of clothing, accessories, and makeup. Fashion influences not only on people’s behaviors, but also influences society on a social and economic level. Sometimes, people show their social status through the consumption of luxury goods, while this trait can be found through the history of fashion. In Adorned in Dreams, the author Elizabeth Wilson introduces fashion’s history and through these changes, people can express different belief systems, social values, and public desires. In Subculture The Meaning of Style, Dick Hebdige introduces an example in Britain’s emergence of subcultures, which illustrates people had changed their social values and beliefs
In the case of Adidas Yeezy example, people should think about why Yeezy series will be so popular. The products are popular because of its unique design or people just to purchase this product to show their wealthiness and social status. There are wide population out there “by using status goods as symbols, individuals communicate meaning about themselves to their reference groups. Many consumers purchase luxury goods primarily to satisfy an appetite for symbolic meanings” (Melika, Muris, 234). Most of the time, these people just understand the shallow meaning of luxury products, however, they are not aware of the brand’s history, product materials or what designers would like to express through these products. Because the cultural and value system difference, most consumers who come from Asia do not care about the deeper meaning that hides underneath of luxury brands. As Wong and Ahuvia state that “southeast Asians pay a great deal of attention to possessions that are both public and visible, such as designer-labeled goods, expensive cars, jewelry, etc. but this apparent materialism may or may not reflect internal personal tastes, traits, or goals” (Wong and Ahuvia, 437). So for people who comes from the Eastern part of the world, purchasing luxury products is the sign of showing social status. Even though culture differences leads people purchase luxury products because of the brand names, most of the luxury products do have adequate qualities, and its design will not easily go out of style. However, in the recent year, some luxury brands’ reputation has gone down because those brands were shifting their factories to other countries and then shipping back to Italy just for the label. Technically, the phrase “Made in Italy” is not really manufactured in Italy