Fashion Retail Management
Fashion Retail Management
Submitted to,
Mr. Sushil Raturi
Submitted by,
Akansha Choudhary M/FMS/08/03 Ashish Singh M/FMS/08/08 Kanika Srivastava M/FMS/08/13 Pooja Jaiswal M/FMS/08/18 Rajat Abrol M/FMS/08/23 Sevesh Ranjan M/FMS/08/28 Watan Gupta M/FMS/08/35
National Institute of Fashion Technology
Page 1
Fashion Retail Management
OBJECTIVE
To analyze a fashion brand and study it from the following aspects:-
POSITIONING TARGET CUSTOMER PRODUCT MIX PRICING DISTRIBUTION PROMOTION
INTRODUCTION
Arrow
Arrow is a brand for people who admire and seek to reflect the youthfulness, industriousness, optimism, and freedoms that are the American Experience. It 's a brand that represents America 's magnanimity and diversity, celebrating its iconic creations and rich heritage. The Arrow Company is committed to providing quality apparel products that are fashionable and afford value to our consumers. At Arrow, our roots are firmly established as a fashion leader in men 's apparel. However, today Arrow has been transformed into an American lifestyle brand with a broad assortment of men 's, women 's, and children 's apparel and apparel related products available in over 90 countries worldwide. The success of Arrow can be attributed to the brand 's rich heritage and the company 's attention to detail over the years. The Arrow lifestyle is truly American in its attitude, but is a brand that is global in its scope and application. Arrow embodies a new awareness of style, one that is sensitive to a traditional vogue, yet also adopts the vibrancy and the diverse expressions inherent in cultural trends.
POSITIONING
1851… A history of excellence
Arrow 's rich past is a reflection of the American fashion over the course of not one, but three centuries. From a one-room workshop in Troy, NY in 1851 to an international corporation with distribution in more than 90 countries, it is too fine a heritage to be forgotten. After more than 150 years,
Submitted to,
Mr. Sushil Raturi
Submitted by,
Akansha Choudhary M/FMS/08/03 Ashish Singh M/FMS/08/08 Kanika Srivastava M/FMS/08/13 Pooja Jaiswal M/FMS/08/18 Rajat Abrol M/FMS/08/23 Sevesh Ranjan M/FMS/08/28 Watan Gupta M/FMS/08/35
National Institute of Fashion Technology
Page 1
Fashion Retail Management
OBJECTIVE
To analyze a fashion brand and study it from the following aspects:-
POSITIONING TARGET CUSTOMER PRODUCT MIX PRICING DISTRIBUTION PROMOTION
INTRODUCTION
Arrow
Arrow is a brand for people who admire and seek to reflect the youthfulness, industriousness, optimism, and freedoms that are the American Experience. It 's a brand that represents America 's magnanimity and diversity, celebrating its iconic creations and rich heritage. The Arrow Company is committed to providing quality apparel products that are fashionable and afford value to our consumers. At Arrow, our roots are firmly established as a fashion leader in men 's apparel. However, today Arrow has been transformed into an American lifestyle brand with a broad assortment of men 's, women 's, and children 's apparel and apparel related products available in over 90 countries worldwide. The success of Arrow can be attributed to the brand 's rich heritage and the company 's attention to detail over the years. The Arrow lifestyle is truly American in its attitude, but is a brand that is global in its scope and application. Arrow embodies a new awareness of style, one that is sensitive to a traditional vogue, yet also adopts the vibrancy and the diverse expressions inherent in cultural trends.
POSITIONING
1851… A history of excellence
Arrow 's rich past is a reflection of the American fashion over the course of not one, but three centuries. From a one-room workshop in Troy, NY in 1851 to an international corporation with distribution in more than 90 countries, it is too fine a heritage to be forgotten. After more than 150 years,
References: : Mr. Arun Kumar (Store Manager) www.arrow-shirt.com National Institute of Fashion Technology Page 9