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Fashion And Sustainability Case Study

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Fashion And Sustainability Case Study
Fashion and sustainability coexist.

In recent years, there has been growing market for creating more sustainable environmentally friendly and ethical products. In order to have a competitive edge in the fashion business, companies have look into taking care of social, and environmental issues. It is a continuously evolving lifestyle trend that affects everyone around the world. This creates positive impact on environment and society. Additionally, it boasts brand image and reputation.

With the growing number of conscious consumers, it is a great opportunity for Passion Island to move forward to sustainable fashion. Being a fast fashion retailer, we need to be socially responsible by making an effort together in improving environment and
…show more content…
They are aware of their environmental surroundings. Hence, our target customers are more careful about the fabrics they are purchasing; they will stay away from “fast fashion” and opt for investment and timeless pieces. The most responsive age group is young adults and they are mainly women who often make purchases on behalf of …show more content…
As the world’s weather is constantly changing, we try our best to adapt according but natural disasters are not within our control and it has great impact on our environment.
Another issue is resource scarcity. As demands get higher, this also means raw materials are depleting day by day. The rising costs of resources poses an issue too.
Various reasons like climate changes, and their levels of disposable income can affect consumer behavior.
The challenge is to understand these threats and taking necessary action to safeguard the future, protect the environment and improve the lives of our customers, workers and suppliers.

Under packaging, our garment bags are not 100% recycled plastic and we are looking for a better alternative to replace.

Buy less is more.
Economically, socially and environmentally run hands in hands in creating a sustainable fashion. There are many benefits in running a sustainable business. We play a major role in reducing harmful impact on environment; conserve our natural resources such as water and help reducing waste

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