Falcon Advertising Case Study

Falcon Advertising is introducing a whole new idea of Booklet Advertising into the Printing Advertising market. This concept is to turn the traditional Magazine upside down by reversing the amount of content and advertising in Magazine. The percentage of ad pages in magazines has ranged between 45 percent and 51 percent over the past 10 years, according to Magazine Publishers of America. (Adweek, 2009) Falcon Advertising is crafting the Advertising Booklet into 70 percent advertising and 30 percent content. In another word, Falcon Advertising is offering booklet advertising with magazine content.
Furthermore, Falcon Advertising is a one stop advertising solution for every business. Falcon Advertising provides advertising service beginning
There are numerous of advertising booklet companies who distribute their advertising booklet for free to every household in several areas. Introducing this product, which combining booklet advertising and magazine, can differentiate Falcon Advertising with others, as this could also be the strength and even core competency for the business.
Moreover, Falcon Advertising is providing content in the booklet which can better trigger the buying intention of the reader and thus contribute to the increase of sales for our clients. IPG surveyed 2,259 participants from Forbes.com and showed them Web pages from the site containing branded content from ads in three verticals (auto, liquor and financial services). Those looking at pages with branded content were 41% more likely to express intent to buy the brand versus those who saw a regular Web page with no branded content. (MPA,
Malaysians have a poor reading. According to a 2007 United Nations Children's Fund (UNICEF) study, it was reported that on average, Malaysians read between eight to 12 books a year. This is a dismally low number when we consider that the national adult literacy rate is 92%. One of the most evident reasons for the lack of interest in reading is the expensive cost of books in Malaysia. (The Star, 2010) By distributing the booklet for free to the public, Falcon Advertising can create more awareness and encourage the reading habits amongst the public, as they do not need to spends their hard-earned money on reading materials that they have no time to read. The small and compact booklet offered by Falcon Advertising will significantly make a different compared to other reading materials as we only provide readers with compacted, yet useful