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1.0 Introduction
In today’s society, having an education is already a great advantage or in most cases, a requirement to land on a job. Hence, people became very strict on choosing their educational institution to assure that they are competitive in any means possible.
However, in the Philippine setting, if a student wants to be hired instantly after graduation or have what we commonly call a ‘competitive advantage’, they tend to go to Manila and pursue Higher education in the university belt of the country. This can be pointed out to the fact that these educational institutions provide an excellent training ground for their students to prepare them in entering the corporate world — a training ground derived from adapting the educational curriculum called Outcomes-Based Education (OBE).
Hence, rooting from the adaptation of such curriculum by Manila schools, Provincial universities who are still using the traditional approach are left in the dilemma of decreasing enrollees that continuously fluctuate as each year pass. Thus, University of Batangas, a provincial university using the traditional method in teaching, is faced with the same predicament.
University of Batangas (UB) promised its students with quality education and it is what student’s are looking for — quality education that will prepare them to face the challenges of their chosen careers. However, is the university’s current curriculum still effective to provide quality education? Or is it the main reason that students are putting away the university in their list of prospect schools to attend? Will the adaptation of Outcomes-Based Education be the key to uplift the quality of education in the university and perhaps, attract students to choose UB? In line with all this, the researcher was totally intrigued and challenged with the possible effects of the use of OBE to the university, thus the conduct of this study was made.
The general objective of this study is to confirm the marketability of the



Bibliography: Brandt, R. (1994). “On Creating an Environment Where All Students Learn: A Conversation with Al Mamary.” Educational Leadership 51, 5: 18–23. Survey Research Methods, by Earl R. Babbie, 2009. Prideaux, D. ABC of learning and teaching in medicine: curriculum design. British Medical Journal, Vol.326, pp268-270. (2003) Jansen, JD

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