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F1 Strategic Capabilities

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F1 Strategic Capabilities
LSMF 2015 – Management Stratégique de la Technologie et de l’Innovation

Séance # 4 ---

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LSMF 2015

Plan de la séance
F1 – What it’s all about Strategic Capabilities Case Study Application:
– – –

What do you need in order to succeed in F1? Sustainable Competitive Advantage Why where they unable to keep their advantages?

Conclusion et Discussion
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LSMF 2015

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F1 – What it’s all about
History: 4 key moments 1945: FIA established Formula A as the premier level of motorsport 1950: A driver’s World Championship was introduced 1958: A constructor’s World Championship was introduced 1960: From a « car test » concept to a « specialized business » History: Big Names Juan Manuel Fangio (Champion in 1951-1954-1955-1956-1957) Nicky Lauda (Champion in 1975-1977-1984) Alain Prost (Champion in 1985-1986-1989-1993) Ayrton Senna (Champion in 1988-1990-1991) Michaël Schumacher (Champion in 1994-1995-2000-2001-2002-2003-2004)

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Next big champion?

LSMF 2015

F1 – What it’s all about
History: Last 10 world champions 2000 - 2004: Michaël Schumacher (Ferrari) 2005 - 2006: Fernando Alonso (Renault) 2007: Kimi Raïkönen (Ferrari) 2008: Lewis Hamilton (McLaren/Mercedes) 2009: Jenson Button (Brawn/Mercedes) History: Belgian in Formula 1 22 belgian drivers were at least once at the start of a F1 Grand Prix Thierry Boutsen: 1983-1993 (wins 3 races) Jacky Ickx: 1967-1979 (wins 8 races) Next? Jérôme d’Ambrosio – Reserve Driver for Renault F1 in 2010 Bertrand Baguette – IndyCar Series for 2010

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LSMF 2015

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F1 – What it’s all about
• F1 season from March to November • 24 drivers in 12 teams will run 19 races • 2 Championships (Driver and Constructor) • New rules every year (e.g. Points Awarded System in 2010) • Sources of Revenue: Sponsorship and Prize money • FOA (Formule One Administration) role consists in dividing up the royalties from media coverage and other revenues • Motorsport Valley in Oxford, UK.

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LSMF 2015

F1 – What it’s
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