Export Plan

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1. Table of Contents

2| Introduction| 4|
| Company descriptions| 4|
3| Strategy| 6|
3.1| Types of televisions| 6|
3.2| Brand promise| 7|
3.3| Mission| 7|
3.4| Sustainability strategy| 8|
3.4.1| Sharp| 8|
3.4.2| Panasonic| 8|
3.4.3| Toshiba| 8|
3.4.4| Sony| 8|
3.4.5| Philips| 9|
3.4.6| Conclusion sustainability strategy| 9|
3.5| Objectives & Strategies TV segment| 9|
3.5.1| Sharp| 9|
3.5.2| Panasonic| 10|
3.5.3| Toshiba| 10|
3.5.4| Sony| 10|
3.5.5| Philips| 10|
3.5.6| Conclusion objectives &strategies| 10|
3.6| Ansoff Matrix| 11|
3.6.1| Market penetration| 11|
3.6.2| Product development| 11|
3.6.3| Market development| 11|
3.6.4| Diversification| 11|
3.6.5| Conclusion Ansoff matrix| 12|
3.7| Porter`s five forces model| 12|
3.7.1| Threat of new entrant| 12|
3.7.2| Threat of substitute product| 12|
3.7.3| Bargaining power of customers| 13|
3.7.4| Bargaining power of suppliers| 13|
3.7.5| Current rivalry within the industry| 13|
3.7.6| Conclusion| 13|
4| Leadership| 14|
4.1| Organizational structure| 14|
4.1.1| Sharp| 14|
4.1.2| Panasonic| 14|
4.1.3| Toshiba| 14|
4.1.4| Sony| 14|
4.2| Decision making| 15|
4.2.1| Sharp| 15|
4.2.2| Panasonic| 15|
4.2.3| Toshiba| 15|
4.2.4| Sony| 15|
4.3| Organizational structure TV segment| 15|
4.3.1| Sharp| 15|
4.3.2| Panasonic| 16|
4.3.3| Toshiba| 16|
4.3.4| Sony| 16|
4.4| Conclusion| 16|
4.5| Style| 17|
4.5.1| Sharp| 17|
4.5.2| Panasonic| 17|
4.5.3| Toshiba| 17|
4.5.4| Sony| 18|
4.6| Conclusion| 18|
4.7| Shared Values| 18|
4.7.1| Sharp| 18|
4.7.2| Panasonic| 18|
4.7.3| Toshiba| 19|
4.7.4| Sony| 19|
4.8| Conclusion| 19|
5| People Management| 20|
5.1| Skills of employees| 20|
5.1.1| Sharp| 20|
5.1.2| Panasonic| 20|
5.1.3| Toshiba| 20|
5.1.4| Sony| 21|
5.1.5| Conclusion| 21|
5.2| Employee satisfaction| 21|
5.2.1| Sharp| 22|
5.2.2| Panasonic| 22|
5.2.3| Toshiba| 22|
5.2.4| Sony| 22|
5.2.5| Conclusion| 22|
6| Resources| 23|
6.1| Financial Analysis| 23|
6.2| Balance sheet| 23|
6.3| Cash flow statement| 23|
6.4| Financial ratio`s| 24|
6.4.1| Conclusion| 25|
6.5| Liquidity ratio`s| 25|
6.5.1| Conclusion| 25|
6.6| Investor ratio`s| 25|
6.6.1| Conclusion| 26|
6.7| Conclusion| 26|
7| Processes| 27|
7.1| E-solutions| 27|
7.1.1| E-procurement| 27|
7.1.2| Conclusion| 27|
7.1.3| E-commerce| 28|
7.1.4| Purchasing TV online| 29|
7.1.5| Conclusion| 29|
7.1.6| E-commerce security problems| 29|
8| Customer Satisfaction| 30|
8.1| Product| 31|
8.2| Price| 32|
8.3| Promotion| 33|
8.4| Place| 35|
8.4.1| Conclusion| 35|
9| Impact on Society| 36|
9.1| CSR| 36|
9.2| Integrated workplace| 36|
9.2.1| Conclusion| 37|
9.3| Sustainable production and consumption| 37|
9.3.1| Conclusion| 37|
9.4| Communication and Transparency| 38|
9.4.1| Conclusion| 38|
9.5| R ) evolutionary business models| 39|
9.5.1| Conclusion| 40|
9.6| Human Capital| 40|
9.6.1| Conclusion| 40|
9.7| DEPEST| 41|
9.7.1| Political environment| 41|
9.7.2| Ecological environment| 42|
9.7.3| Social / cultural environment| 43|
9.7.4| Technological environment| 44|
9.7.5| Conclusion| 45|
10| Risk Management| 46|
10.1| Impact of Earthquake and Tsunami in Japan| 46|
10.1.1| Sharp| 46|
10.1.2| Panasonic| 46|
10.1.3| Toshiba| 46|
10.1.4| Sony| 46|
10.1.5| Conclusion| 47|
11| Results| 48|
11.1| Key Performance Indicators| 48|
11.2| Visitor per website / Visitor of...
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