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“ K A WA I YEUNG”
Business Plan
Janet Yeung Ka Wai N00205839
Business and Entrepreneurship PAFS 1434 [CRN 2599] Davis Rothenberg Parsons The New School for Design

1. COVER PAGE

To: Managing Director

Title: Internal Strategic Plan of ‘Ka Wai Yeung’, a new starting New-York based ready-to-wear apparel and accessory corporate

From: Janet Yeung Ka Wai [N00205839/Parsons The New School For Design] Cc: David Rothenberg

Word Count: (Executive Summary)

(Report)

This business plan has been prepared for review by Janet Yeung. All information is confidential and should not be shared without written permission. Signed: Janet Yeung __________________________ Date:

1. 1.1.

COVER PAGE Key Individuals and Contact Information
Janet Yeung

Jane Sansone

David Pacho Harry Carr

(347) 899 7143 / jy@kawaiyeug.com (347) 286 1129 / pacho@kawaiyeung.com (617) 921 0920 /

CEO, Creative Director

Marketing Director

js@kawaiyeung.com ‣ Public Relations and Liaison Production Director
hc@kawaiyeung.com 1.3.

Purpose of the Plan

This internal strategic plan is written with the purpose to guide the Ka Wai Yeung

(hereafter referred as KWY) team to stay focused on the aim of the company to grow internally; expanding from online to offline. It is to help the team to adapt to the changes that are happening within the business structure. By the meaning of ‘changes’, KWY is expanding in terms of personnels (new members with new roles) and product line (more categories). Hence with the plan, the members will have clearer idea to contact who for what purposes. It also aims to outline where KWY stands currently in the market and how it will grow bigger with the new launch of the retail store.

Table of Contents 1. Cover Page 1.1. Key Individuals and Contact Information 1.2. Purpose of the Plan 2. Introduction 2.1. Statement of Purpose 3. Executive Summary 4. “Ka Wai Yeung” -...
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