Preview

Executive Summary: Artistic Grounds Cafe

Better Essays
Open Document
Open Document
1290 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Executive Summary: Artistic Grounds Cafe
Executive Summary
Artistic Grounds will provide a friendly, comfortable, social and artistic atmosphere where the customer can receive excellent gourmet food, service and entertainment at a reasonable price. The interior design of the building will focus on projecting an eclectic artsy atmosphere. Artistic Grounds will be divided into different areas. Some will have tables and chairs, another will have large couches and comfy chairs, end tables, and coffee tables. The walls will be used as an art gallery and displayed in cases throughout the shop for customers to shop the local art that is for sale. Artists will be in house on occasion for special events.
Artistic Grounds will be using a 3,525-square foot area of a building in the River …show more content…
Artistic Grounds will be operated as an LLC, located in the River North Art District (RiNo).
Mission Statement Artistic Grounds Café provides a unique and compelling cafe experience for the discriminating and artistic coffee drinker. Artistic Grounds Café will provide high quality, fair trade fresh gourmet coffee, teas, cocoa, and chef prepared pastries that will be delivered with a high level of expert, fast and friendly service.
Vision Statement Within five years, Artistic Grounds Café will have established itself as a premier provider of gourmet coffee and pastries for the artistically inclined coffee …show more content…
The income level for this area is around $65,000 per year. They will live within three miles of Artistic Grounds. They will be college students, local artists, and art enthusiasts. The education level will range from some college to post-graduate work. A majority of the customers will be persons who enjoy a relaxing atmosphere, conversation, and art.
Market Segmentation
The profile for an Artistic Grounds Café customer consists of the following geographic and, demographic segments. Geographic-our immediate geographic target is the area of within 3 miles of the cafe. Demographics- male and female ages 18 to 55; this is the age group that makes up the available professionals, college students, and local artists.
Pricing strategy
Menu pricing is intended to position Artistic Grounds Café as slightly higher priced than its competitors. This pricing strategy is intended to both increase revenue and underpins Artistic Grounds Café message of higher
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Dunbar FINE ARTS COUNCIL announces it's "FIRECRACKER 2014 RAFFLE" JULY 3,2014
    • 309 Words
    • 2 Pages

    Dunbar FINE ARTS COUNCIL announces it's "FIRECRACKER 2014 RAFFLE" JULY 3,2014

    To Support and advance the interest of the Arts of Children in the Central Ohio Area.…

    • 309 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    HRM 598 Phase 1 final
    • 927 Words
    • 4 Pages

    HRM 598 Phase 1 final

    Goals: Becoming a competitive and well-known coffee shop that is recognized for excellent product/services and friendly atmosphere. Provide a positive contribution to the local economy, environment and community.…

    • 927 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Artvan Case Study
    • 736 Words
    • 3 Pages

    Artvan Case Study

    A: ArtVan collaborates with other local businesses, other non-profits and community partners to support community development through the arts. The key partners include The Highlands, Lewiston Housing Authority, McKeen Center for the Common Good, Oliver Place, Sharon Drake Real Estate, Auburn Housing Authority, Brunswick Housing Authority, Center for Wisdom’s Women, CDBG, Computer Software Architects, and Bates College Harward Center.…

    • 736 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Bsbcus501Z Quiz Question
    • 1020 Words
    • 5 Pages

    Bsbcus501Z Quiz Question

    Identification of target markets and market segments are essential to ensure the product and or service is appropriate and aimed at the correct market to become a success. The investigation must involve information gained from customers whether it is from census surveys, buying patterns or informal surveys where the customer can give their point of view. This enables us to focus on what the customer’s wants and needs are.…

    • 1020 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Beyond the Bean
    • 7720 Words
    • 31 Pages

    Beyond the Bean

    Beyond the Bean is a new café that specializes in gourmet coffees and related beverages (espressos, lattes, cappuccinos, teas, etc.) where customers could also rent tables and play board games.…

    • 7720 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Good Essays

    Servicescape: The Suede Restaurant
    • 1033 Words
    • 5 Pages

    Servicescape: The Suede Restaurant

    It looks more of a small intimate setting. The Suede Garden area is a different setting. It looks like an authentic Caribbean outdoor dining setting. It is filled with mini palm tree and a mood fountain in the middle of the area. There are wooden tables with wooden stools, plastic woven chair and tables and wooden benches along the wall.…

    • 1033 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Business Structure Advice
    • 660 Words
    • 3 Pages

    Business Structure Advice

    Your target audience is the core of your business. Before you start a business, conduct a market survey about what is most important to the customer. This survey should help you decide about a location also.…

    • 660 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Broadway Cafe Case Study
    • 1248 Words
    • 5 Pages

    Broadway Cafe Case Study

    I have recently inherited my Grandfather’s coffee shop, The Broadway Café, which is conveniently located in Troy, Michigan near Walsh College. The café offers many different kinds of specialized coffees, teas, and a full service bakery. Since the café opened in 1952 it has been a local hotspot for people near the neighborhood. Unfortunately, my Grandfather was very “old school” so the café is in great need of some renovation. The Café needs faster ways to put in orders, track inventory and sales, and a website to market new ideas. As the new owner, I need to analyze some new ideas and look into opportunities within networks to bring business back to the 21st century.…

    • 1248 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Recidivism Among African American Males
    • 3802 Words
    • 16 Pages

    Recidivism Among African American Males

    The Broadway Café is a family inherited coffee shop located in Downtown Detroit, Michigan. The business specializes in coffees, teas, finger foods, soups, and salads. Until Starbucks moved within a two-block radius of the café, many referred to the café as the “one-stop, hot shop”. Grandfather Ryals, conducted a great business in his time. However, new and improved methods are needed to…

    • 3802 Words
    • 16 Pages
    Better Essays
    Read More
  • Good Essays

    Case Study
    • 727 Words
    • 3 Pages

    Case Study

    Market segments are identified by Landmark by strategic choices of what to serve (product), where to serve it (markets), and how much to charge (price). Landmark competes in the market segment for semi casual dining steak and seafood restaurants .Within this market, specific customer segments and groups are identified based on the restaurant’s ability to meet their requirements.…

    • 727 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Unit 10: Market Research in Business
    • 2336 Words
    • 10 Pages

    Unit 10: Market Research in Business

    The methods of research that I will use in order to understand who the target market will be is surveys and observation (mystery shopper). Most people that use the internet café are teenagers or consumers who do not have the privileged to have internet access available to them and the people who enjoy the café use it as a leisure stop for meetings or catching with friends while drinking coffee.…

    • 2336 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Nonprofit Arts Organizations
    • 1032 Words
    • 5 Pages

    Nonprofit Arts Organizations

    In 2013, ArtPrize claims to have brought in over 30,000 visitors through out-of-state tourism, created 253 jobs, and generated $22.1 Million in new economic activity. Revenue, support, and participation continues to grow every year, demonstrating that the triple-bottom is achieved through this project. Financial sustainability is met through millions of dollars of revenue sponsorships, grants, and program fees. Nearly 1,500 entries in 170 venues receiving over 380,000 votes illustrates the artistic vitality of the competition. Now entering its ninth year, a steady increase in visitors and community support recognizes the overall public value of this event to the arts and to the City.…

    • 1032 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Biz Cafe Reflections
    • 964 Words
    • 4 Pages

    Biz Cafe Reflections

    This paper will cover a reflection of my experience with the Biz Café simulation. After reading this paper, one should have an idea of what I learned from the simulation and how it works. I will be talking about the challenges my team and I dealt with and how we overcame these challenges. Most importantly, I will be talking about how we made Coffee Connection run as a successful coffee shop. In this paper, I will also discuss my thoughts on teamwork and the significant factors of running a small business.…

    • 964 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Market Profile
    • 333 Words
    • 1 Page

    Market Profile

    Use this form to create a demographic sketch of your client. The information you gather can help you make the right decisions about your advertising, marketing, and promotions. To clarify your target market(s), first define the demographic and psychographic factors and then identify the characteristics your clients have in common. Describe your current clients and those who are most likely your future clients:…

    • 333 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Case Study Bon Appetit
    • 777 Words
    • 4 Pages

    Case Study Bon Appetit

    Coffee Ground PLC (London, UK): Type of business: Coffee shop serving drinks (mainly coffee) and food; Main customers: young and medium age people.…

    • 777 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics