Executive summary
Principles of Entrepreneurship
iDress Upp
Silvina Cons
Carla di Somma
Michel Moreno
David Balla
Maria Rosaria Giordano
November 8th, 2013
A. Executive Summary
The main problem that we notice in almost all the clothing stores is that after they sell the clothes they do not have any connections with their own clients. This leads to a big rupture between the future sales and all the failed advertising that does not reach the previous potential buyers and clients.
In addition to this, we realized that many people do not buy clothes because of several reasons:
Lack of advice from the person in charge of selling the clothes
They do not want to wait in the queue for the fitting rooms
Lack of time to try clothes on
After analyzing this problems we came up with one of the most innovative ways for the clients to try clothes on and in the way, collecting valuable data from them. iDress Upp is an application that enables the user to see their own, full-body virtual image with the full catalog of clothes that he/she would like to try on.
By integrating the attractiveness of an interactive application inside the store, we manage to get useful information from the clients that visit it. The application will ask them for some basic, non-intrude information like their email, gender and birthday. In addition, it will collect all the information about the clothes that they have tried, their favorite ones and the particular taste of the client. Also a social media, e.g. Facebook and Twitter for the clients to show that they are in the store and a snap-shot of the clothes that they have liked the most.
We will be the link between the store and their clients providing the stores the most important information that they have been missing until now.
B. Service description. How it works?
A customer arrives to the store and approaches a device, then the customer logs in into the application and takes a picture of him/her,
iDress Upp
Silvina Cons
Carla di Somma
Michel Moreno
David Balla
Maria Rosaria Giordano
November 8th, 2013
A. Executive Summary
The main problem that we notice in almost all the clothing stores is that after they sell the clothes they do not have any connections with their own clients. This leads to a big rupture between the future sales and all the failed advertising that does not reach the previous potential buyers and clients.
In addition to this, we realized that many people do not buy clothes because of several reasons:
Lack of advice from the person in charge of selling the clothes
They do not want to wait in the queue for the fitting rooms
Lack of time to try clothes on
After analyzing this problems we came up with one of the most innovative ways for the clients to try clothes on and in the way, collecting valuable data from them. iDress Upp is an application that enables the user to see their own, full-body virtual image with the full catalog of clothes that he/she would like to try on.
By integrating the attractiveness of an interactive application inside the store, we manage to get useful information from the clients that visit it. The application will ask them for some basic, non-intrude information like their email, gender and birthday. In addition, it will collect all the information about the clothes that they have tried, their favorite ones and the particular taste of the client. Also a social media, e.g. Facebook and Twitter for the clients to show that they are in the store and a snap-shot of the clothes that they have liked the most.
We will be the link between the store and their clients providing the stores the most important information that they have been missing until now.
B. Service description. How it works?
A customer arrives to the store and approaches a device, then the customer logs in into the application and takes a picture of him/her,