Examples Of Mcdonaldization

The original rationality principle was founded by sociologist Max Weber. He used bureaucracies as the model of rationalization, that is because they have a hierarchy of authority, a clear division of labor, explicit rules, and impersonality. George Ritzer, a sociologist, found a new model for the rationality principle later in the 20th century. Ritzer found a better way to model rationalization by looking at the fast food industry. Ritzer saw that fast food restaurants had efficiency, predictability, calculability, and control.This discovery of the fast food industry as the new rationality principle caused Ritzer to mainly focus of McDonald’s, hence the name McDonaldization. The Mcdonaldization of Society refers to the increasing presence of fast food restaurants in common social institutions.
An example of using these principles of rationality is when my family cooks dinner every night. To create an organized meal we first focus on efficiency. To make the most efficient meal, each family member takes a different tasks in the kitchen. This division of the meal preparation creates the best mode of dinner production. Next we have calculability, we focus of quantity over quality, whatever we make for dinner is not always the best, but there is always enough to go around. Predictability is another principle used in creating dinner, a set of directions are followed specifically from a recipe, so we get the same outcome as we saw from the recipe. Control is also used, we substitute non human labor for human labor. We use different machines like a stand mixer, which takes over the job from a family member that would normally have to mix by hand. Everyday I experience efficiency, calculability, predictability, and control to create a dinner with my