Examine the Online Shopping Behavior Among Students
CHAPTER 1
INTRODUCTION
Nowadays, Internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. The Internet is becoming popular in Malaysia, as it is a virtual place where people share their ideas, build communities, shape the future democratically, and promote a new way of doing business. The Internet is the world’s biggest shopping mall that allows enterprises to do their business with low cost involved, yet covering global market. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods.
According to the survey by A.C.Nielsen (2007), more than 627 million people in the world have done online shopping. Forrester (2006) anticipated that e-commerce market would grow from $228 billion in 2007 to $288 billion in 2009. Likewise in 2004, researchers were aware online retail sales in the US that were US$65 billion in 2004 would rise to US$117 billion in four years by 2008. Further, in 2005, it was anticipated that by 2010 e-commerce would account for US$316 billion in sales; that is to say, 13 percent of overall retail sales; therefore, 61 percent of online users in the US would make purchases via internet in 2010, compared with just 46 percent in 2004 (Jupiter Research Survey, 2005).
A research by Gardyn (2002) reported that University Students, a population 90 percent of which access the internet daily, spends about $200 billion a year in the buying power to the US market, with an average student’s available discretionary spending totalling to $287 each month. Due to the students’ purchasing power in the marketplace, it is critical for e-retailers and consumer behaviour marketers to fully understand the attitude of this particular population towards online shopping. In the Malaysian context, with the expansion of educational services, university students have become common consumers of market segments (Sabri et
INTRODUCTION
Nowadays, Internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. The Internet is becoming popular in Malaysia, as it is a virtual place where people share their ideas, build communities, shape the future democratically, and promote a new way of doing business. The Internet is the world’s biggest shopping mall that allows enterprises to do their business with low cost involved, yet covering global market. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods.
According to the survey by A.C.Nielsen (2007), more than 627 million people in the world have done online shopping. Forrester (2006) anticipated that e-commerce market would grow from $228 billion in 2007 to $288 billion in 2009. Likewise in 2004, researchers were aware online retail sales in the US that were US$65 billion in 2004 would rise to US$117 billion in four years by 2008. Further, in 2005, it was anticipated that by 2010 e-commerce would account for US$316 billion in sales; that is to say, 13 percent of overall retail sales; therefore, 61 percent of online users in the US would make purchases via internet in 2010, compared with just 46 percent in 2004 (Jupiter Research Survey, 2005).
A research by Gardyn (2002) reported that University Students, a population 90 percent of which access the internet daily, spends about $200 billion a year in the buying power to the US market, with an average student’s available discretionary spending totalling to $287 each month. Due to the students’ purchasing power in the marketplace, it is critical for e-retailers and consumer behaviour marketers to fully understand the attitude of this particular population towards online shopping. In the Malaysian context, with the expansion of educational services, university students have become common consumers of market segments (Sabri et