Evaluation on My Print Based Advert

For my print based advert, I have used a young model who looks as though she is in her early 20’s. The young lady is dressed in a long, flowing dress; denoting that she could be getting married. This represents that she has given herself to a new life. From this short fragment of information, I have already learnt that my target audience is for people seeking true love and above the age of 19. Additionally, the colour white is ubiquitous in my advert, as a result of the pigment being in relation to light, goodness, innocence and purity. Younger individuals are generally associated with these qualities. Furthermore, the white wedding dress is typically used as a symbol for virginity. However, over time, the white dress has lost the connotations of virginity, and is merely linked with a new bride. I consider putting my advert in Vogue because a large amount of my targeted audience buy this magazine, and it may persuade them to purchase my perfume.

I believe people would like to view my advert as quite a few people who have previously been married can relate to it, and/or remember happy memories. Young men may also watch this advert if they are thinking about what to get their girlfriends/wife’s on special occasions. I would present my advert on Sky Living during the America’s Next Top Model advert breaks. This is because many young adults are known to enjoy watching shows about fashion. By doing this, I will be getting a lot more of my target audience to view my advert, creating more sales! I would also like to broadcast my advert in the cinema to people who are watching romantic films. Girls are known to drag their friends and/or boyfriends along to these kind of movies, giving the advert a wider audience as friends would buy the perfume for their friends, too.

I would not expose my advert on the radio or in newspapers as this type of media is used less frequently than the type I have chosen by the age group I wish to aim my advertisement