Ad Critique

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Promotion Critique

Robbie Clark

Cosmopolitan is a magazine written by women and focused toward women. Throughout the magazine are advertisements for products that would be most beneficial for women. Anywhere from M.A.C. make-up to Guess clothing is displayed for the interested consumers.

Within the June 2008 Cosmopolitan issue is an advertisement for Tacori jewelry. It exhibits a black and white photo of two chess pieces, a king and queen. The queen piece, standing upright, is covered with dazzling diamond rings, while the king piece is simply lying down in front of the queen. Along with the chess pieces in the upper corner is the capital lettering TACORI. Although the ad is very simple the product at hand is prominently displayed along with a bold designer name, even the website is noticeable within the fine print.

This ad is a good ad since the sparkling diamond rings stand out against the black and white background. The rings are strategically placed on the queen piece since most women are more interested in great quality jewelry than men are. Also, the king chess piece is placed on its side, this is resulting in a hidden message. Since men are more likely to purchase the diamond for the women the king piece is symbolizing the price of the jewelry. Tacori is a good quality, designer product which can become expensive. If the king [man] purchased the diamond for the queen [woman] he could be ‘fallen over broke.’ He also could be kneeling to the queen because of the power she portrays with the diamonds.

The Tacori Company chose a good magazine to advertise their product. Women appreciate and desire diamonds. The ad also covers the bases of being a ‘good ad’. The product stands out so the consumer knows what the company stands for and the company’s name is bold so the consumer knows where the product is coming from. This ad displays the product showing a high status since it is located on the queen piece. It also makes the expensive price shown...
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